Job details
Job type full-time
Full job description
Job title
Copywriter
Job description
The copywriter will conceptualize and execute marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social mediaThe ideal candidate is self-motivated and can work effectively both independently and as part of a team.
Key responsibilities
Writes and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materials
Collaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirements
Studies products and services to understand key selling features that promote programs and services
Manages work and communicates about project status in team meetings and project management software
Participates and contributes to brainstorming sessions
Interacts with clients to discuss their needs and objectives; solves and creates client solutions
Presents concepts to internal team and clients in an engaging and effective way
Maintains a library of reference materials to ensure accuracy of all claims
Organizes workload and exercises efficient time management in order to meet multiple deadlines on time
Minimum qualifications
Bachelor degree with a focus in journalism, marketing, or communications
4-6 years’ of experience
Ability to execute in all media platforms
Excellent written and verbal communication, diverse writing and creative style, strong organizational skills, excellent editing and proofreading skills, strong presentations skills
Flexible, adaptable, resourceful, proactive, conceptual thinking, ability to meet deadlines with changing priorities
Demonstrates a solid understanding of branding and brand value
#li-bt2
Location
Remote/nationwide, usa
Additional locations
Employee type
Employee
Job functional area
Marketing
Business unit
00091 kaplan higher ed
Kaplan is an equal opportunity employerAll positions with kaplan are paid at least $15 per hour or$31,200 per year for full-time positionsCompensation for specific positions are based on job level, skills, years of experience, and education, among other factorsAdditionally, certain positions are bonus or commission eligibleInformation regarding benefits can be found here .
Individuals hired for kna positions that require in-person travel and/or interactions must be fully vaccinated against covid-19 unless otherwise prohibited by lawKna complies with federal, state, and local laws with regard to accommodations related to this policy.
Diversity & inclusion statement :
Diversity inspires innovation and growth in the kaplan communityKaplan strives to be a model employer for inclusivenessNot only does kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the organizationKaplan`s employees bring diverse perspectives, ideas , and backgrounds that give kaplan a competitive edge in anticipating and exceeding our students` needs in today`s global marketLearn more about our culture .
