Job details
Job type full-time
Full job description
Job title
Marketing specialist
Job description
About kna university partners (kup)
Kna marketing - university partners’ vision is to reinvent and lead the market for pre-college enrichment programs by providing students with the best college- and career-focused educational experiences in partnership with the world’s most respected and innovative universitiesWe inspire students everywhere to build futures out of their passions by providing exceptional learning experiences along the path to college and career.
Role description
The marketing specialist is responsible for executing multi/omnichannel marketing campaigns that raise awareness, build relationships, and convert and retain customers for our university partnersS/he will also be responsible for the implementation of all marketing efforts within upA successful candidate will be a highly-organized team player who can clearly communicate and collaborate across internal and external teams to implement marketing campaigns that optimize roi and user experience.
Key responsibilities:
Execute customized, integrated multi-channel marketing plans that create awareness, drive traffic, and convert customersMarketing channels include but are not limited to: email/crm; digital advertising across social, search, and display platforms; seo content; social media and influencers; print.
Build and manage marketing calendars and translate calendars into action plans.
Manage day-to-day marketing activities across partnerships, working closely with internal, partner, and vendor teams to execute plans.
Own the project management system including creating custom workflows, adjusting ad hoc schedules as needed, and assigning talent to task
Manage the campaign kick-off meetings and ensure on-time delivery of all deliverables
Develop/maintain strong relationships with key stakeholders
Bridge the gap between strategy and execution
Minimum qualifications:
Bachelor degree with a focus in marketing
3+ years of experience
Ability to work effectively across a variety of internal and external teams with varying work styles and stakeholders of all levels
Ability to collaborate effectively across the team to ensure projects are completed in a timely manner
Enjoys working in a dynamic, fast-paced environment in which work is often non-routine and priorities, projects, and stakeholders shift frequently.
Exceptionally strong attention to detail, organization, project, and time management skills.
Ability to get things done
Strong verbal and written communication
Other knowledge, skills, or abilities:
Pmp or project management skills preferred, not required
Some experience with all marketing channels (email, social, etc.)
#li-am2
Location
Remote/nationwide, usa
Additional locations
Employee type
Employee
Job functional area
Marketing
Business unit
00072 kaplan test prep
Kaplan is an equal opportunity employerAll positions with kaplan are paid at least $15 per hour or$31,200 per year for full-time positionsCompensation for specific positions are based on job level, skills, years of experience, and education, among other factorsAdditionally, certain positions are bonus or commission eligibleInformation regarding benefits can be found here .
Individuals hired for kna positions that require in-person travel and/or interactions must be fully vaccinated against covid-19 unless otherwise prohibited by lawKna complies with federal, state, and local laws with regard to accommodations related to this policy.
Diversity & inclusion statement :
Diversity inspires innovation and growth in the kaplan communityKaplan strives to be a model employer for inclusivenessNot only does kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the organizationKaplan`s employees bring diverse perspectives, ideas , and backgrounds that give kaplan a competitive edge in anticipating and exceeding our students` needs in today`s global marketLearn more about our culture .
