Job details
Job type full-time
Full job description
Job title
Product marketing manager
Job description
Responsible for developing strategic marketing initiatives and working across teams to executeWe are looking for a customer-focused team member with strong digital and analytical skills.
Main responsibilities include:
Partner with business stakeholders to develop marketing initiatives to meet business objectives
Being the go-to marketing expert for internal products and external competitive offerings
Develop and implement forward-thinking, out-of-the-box ideas to increase market share
Understanding customer needs throughout their educational journey; from exams to admissions and career advancement
Ability to design marketing campaigns and strategies across multiple channels
Support the marketing vision for the brand, including brand positioning, key differentiators, and customer engagement strategies
Identify relevant content for customers and potential customers and channels for distribution
Responsible for kpis/goals for campaigns and other initiatives in collaboration with marketing channel owners
Requirements :
5 years of marketing experience with a focus on digital channels
Experience marketing to specific segments including students, gatekeepers, and community organizations
Analytical skills, able to interpret multiple data sets to identify trends
Bachelor`s degree required
Experience with all marketing channels including web, seo/sem, email, social, and display advertising
Strong proficiency with ms word, excel, pp
Strong analytical skills – ga experience a plus
Strong written and verbal skills including the ability to proof and edit content
May require b2b experience, depending on the supported product line
#li-bt2
Location
Remote/nationwide, usa
Additional locations
Employee type
Employee
Job functional area
Marketing
Business unit
00072 kaplan test prep
Kaplan is an equal opportunity employerAll positions with kaplan are paid at least $15 per hour or$31,200 per year for full-time positionsCompensation for specific positions are based on job level, skills, years of experience, and education, among other factorsAdditionally, certain positions are bonus or commission eligibleInformation regarding benefits can be found here .
Individuals hired for kna positions that require in-person travel and/or interactions must be fully vaccinated against covid-19 unless otherwise prohibited by lawKna complies with federal, state, and local laws with regard to accommodations related to this policy.
Diversity & inclusion statement :
Diversity inspires innovation and growth in the kaplan communityKaplan strives to be a model employer for inclusivenessNot only does kaplan value its employees for their professionalism and skills, but also for the unique viewpoints they bring to the organizationKaplan`s employees bring diverse perspectives, ideas , and backgrounds that give kaplan a competitive edge in anticipating and exceeding our students` needs in today`s global marketLearn more about our culture .
