Job details
Job type full-time
Full job description
This can be a 100% remote (wfh) position.
Reporting to the director of marketing, our marketing specialist is responsible for the coordination, execution, and monitoring of marketing programs across a variety of channels for multiple business units/brandsWithin this role, you will create engaging marketing copy for a variety of campaigns and assets to increase engagement and develop the brandsYou will also research the market and analyze trends to help define marketing strategies focused on acquiring new business and maximizing the profitability of the current business.
Responsibilities & duties:
Assist the senior marketing manager with the development, implementation and tracking of marketing programs and campaigns such as email, social media, digital advertising, and events.
Collaborate with other internal teams (e.g., product and sales) to ideate, develop and monitor strategic marketing initiatives.
Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.
Develop and create marketing materials, such as sales presentations, and ensure brand guidelines are upheld.
Write, proofread, and edit marketing content across different mediums.
Provide support to internal and external staff in understanding brand guidelines and marketing services.
Work with external agencies and vendors to execute marketing programs, such as print and promotional items.
Prepare and present regular marketing updates to management for each business unitOutline new or upcoming programs and communicate tactics that will be executed.
Assist with other marketing projects as assigned.
Practice and promote teamwork at all timesProvide back-up to other team members as neededSet a good example of attitude and performanceCommunicate regularly about current marketing initiatives and initiate information-sharing to benefit all business units.
Educational requirements & qualifications:
Degree in marketing, communications or related field required.
3-5 years in advertising or marketingCandidates with experience in automotive industry desired but not required.
Strong marketing copywriting skills
Ability to analyze research data, apply to business challenges, develop and successfully implement objective-driven action plans;
Ability to multitask and prioritize in accordance with changing deadlines and priorities and have the ability to quickly learn specific software;
Outstanding time management, communication, organizational and customer service skills;
Must be very detail-oriented, creative, results-focused, and a team player;
Excellent leadership and management skills;
Excellent interpersonal and relationship-building skills;
Ability to work independently and with minimal supervision while maintaining a high level of quality work and output;
Proficiency in using the microsoft office suite of software and the internet; and,
Advanced knowledge of email marketing platforms and graphic design applications such as the adobe creative suite are encouraged.
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