Job details
Job type full-time
Full job description
The scoop
As director of marketing at katalyst, you`ll have the opportunity to help launch a world-changing health & fitness companyWe’re looking for a strategic “doer” who can balance the 30,000-foot view with tactical execution, learn fast, wear multiple hats, and thrive in a fast-growing startup environmentIf you’re a marketing wunderkind, with a passion for all things sports performance, fitness, and consumer tech, let’s talk!
About us
Katalyst is the world’s most efficient workoutOur fda-cleared training system and full-body suit use electro muscle stimulation (ems) to deliver specifically-tuned, low-frequency impulses to each of your major muscle groupsThese impulses imitate the brain signals that cause your muscles to contract and significantly increase your muscle activityWhen combined with simple, bodyweight movements, katalyst multiplies the results of any exerciseThe result is a complete, full-body workout in just 20 minutes, with no external weights or impact on your jointsLearn more at www.katalyst.fit.
Responsibilities include, but are not limited to:
Marketing strategy
Work closely with our ceo and leadership team to build a holistic marketing strategy across brand, performance, content, digital, etc.
Adopt a learning mindset, while developing insights and perspectives that make us better as an organization.
Set clear goals and priorities for all marketing initiatives: proactively communicate objectives, progress, and results.
Ensure alignment across product, business development, customer service & support, and compliance.
Develop metrics and okrs, and always be ready and able to deliver the “the overview”.
Brand & communications
Quickly learn our brand voice and the language of full-body ems, and use it to inform positioning, messaging, and creative direction.
Manage an editorial calendar with evergreen content that can be leveraged across social, email, ads, blog posts, etc.
Create high-performing content through a deep understanding of trends, insights, and consumer best practices.
Digital marketing
Formulate a data-driven performance marketing strategy that learns, iterates, and optimizes across multiple channels.
Leverage analytics to derive insights and learnings to better understand campaign performance and where to “put more fuel”.
Oversee creative production consistent with our brand & messaging.
Own the email flows, landing pages, and web content that guide customers down the funnel.
Customer engagement
Own the customer journey map, from awareness and education to post-purchase engagement.
Champion a word-of-mouth mindset, building all marketing plans and activities to maximize organic testimonials, reviews, and referral growth.
Marketing operations
Own the marketing tech stack and data hierarchy.
Create fully automated marketing communications flows that drive awareness, education, and engagement at every point of the customer journey.
Requirements
The ideal candidate will have:
5-7 years helping create and grow disruptive d2c brands within the fitness, sports, and/or consumer tech space.
Demonstrable success growing a lean but high-performing marketing team in a hyper-growth environment.
Well-rounded “generalist” with a high affinity for data and a deep understanding of digital advertising, seo/sem, analytics, etc.
Keen sense for how to market effectively across multiple channels, including web & social, film/video, event/retail, etc.
Experience with tools such as shopify, klaviyo, zapier, google analytics, etc.
High eq and excellent communication skills, with demonstrated ability to listen, understand and influence outcomes.
Adapt and thrive in a fast-paced, distributed environment where flexibility and teamwork are critical.
Benefits
At katalyst, the health and well-being of our employees is of the utmost importance to usWe offer the following to all full-time employees:
Competitive salary and stock options
Medical, dental, and vision
Unlimited pto
Flexible remote work policy
Parental/family leave
Katalyst is an equal opportunity employer and committed to creating an inclusive environment for all of our applicantsWe do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
