Job details
Salary $53,800 - $99,800 a year job type full-time
Full job description
Location: 127 public square - cleveland, ohio 44114 about the job (job brief) the digital marketing analytics lead associate is responsible for utilizing data to drive digital marketing strategy and return on investmentThis role is critical in optimizing the intersection of value between prospects and keybank, utilizing data to refine our go-to-market value proposition to new prospects and measuring how acquisition growth supports keybank’s business and shareholdersThis role will partner closely with leaders across digital, marketing, and product teams to understand the digital marketing strategy and provide actionable recommendations informed by dataThis role is designed for someone who is intellectually curious, helping to evolve our data-driven culture and become even more outcome-focused and hypothesis drivenThis team member will be responsible for helping to architect new digital marketing strategies and test designs and measuring the outcome to our clients and businessEssential job functions
Analyze digital marketing data to develop strategies and recommendations to improve impact from external marketing campaigns and internal employee communications
Link data across multiple channels (paid & organic search, social media, email, affiliates, etc.) and data platforms to analyze connected marketing strategies & impact
Analyze prospect engagement on key.com and identify opportunities to provide a more impactful experience
Utilize marketing attribution technologies to develop insights on the optimal digital marketing mix
Design and analyze channel a/b and mvt tests (e.g., channel strategy tests, key.com landing page optimization tests, etc.) to improve metrics such as click-through rate, conversion rate, and return on investment
Provide support to develop automated digital marketing dashboards
Translate data into clear narratives and presentations which include actionable recommendations that grow the business
Partner with internal and external stakeholders to define program okrs (objectives & key results) and ensure best practices are utilized to establish channel metrics
Required qualifications
Bachelor’s degree (marketing, business analytics, computer science, mathematics or other analytically related discipline)
2-5 years experience as marketing analytst, social media analyst, marketing research analyst, or related function
Proficiency with adobe analytics, or similar tools such as google analytics
Fluency with digital marketing platforms such as google ads, sprinklr, facebook insights, etc.
Fluency in sql, r, or python
Ability to analyze data across multiple channels and measure return on investment
The ideal candidate will have experience working in financial services and agile working environments, though is not required
Strong written and oral communication skills, with ability to translate complex data details in a clear and concise manner for larger audience business partners
Key has implemented a role-based mobile by design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environmentAs a result, this role may be mobile or home based, which means you may work either at a home office or in a key facility to perform your job duties#li-remote compensation and benefits this position is eligible to earn a base salary in the range of $53,800 to $99,800 annually depending on job-related factors such as level of experienceCompensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performancePlease click here for a list of benefits for which this position is eligibleKeycorp is an equal opportunity and affirmative action employer committed to building a diverse, equitable and inclusive cultureAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing hr_compliance@keybank.com.
