Job details
Salary $66,300 - $123,100 a year job type full-time
Full job description
Location: 100 public square - cleveland, ohio 44113 about the job the client interaction marketing (cim) delivery team is primarily responsible for the implementation of 1:1 marketing programs leveraging the mail, phone, email, social media, paid search, online banking, text, push and inbound channelsThe team is also responsible for partnering with key’s it department (ktos) to maintain and enhance the data and campaign management environments used by the team to create files of clients and prospects for targeted marketing campaignsThis technical marketing consultant is first a technical role, also with business knowledge, responsible for using campaign management tools and sql to design and build assigned targeted marketing campaigns, working with ktos on foundational systems and tool changes and directly interacting with internal marketing and line of business partners to advise on use of data and campaign processes to deliver on their business strategiesThe technical marketing consultant would also assist with identifying new data sources needed for existing or new lines of businessThis person will also work on streamlining complicated existing campaigns and supporting the team’s upcoming transitions to cloud-based data platforms and campaign management tools, and other foundational technical projects; would also transition their completed campaign designs or flowcharts to offshore execution team to supportEssential job functions
Develops solutions to enhance the capabilities and efficiency of the campaign management process
Leverages knowledge of marketing campaign management tools and relational databases to develop methods for process automation, process governance, and capabilities improvementsPartners with technical marketing manager, internal and external business partners - including key`s technology teams - on assigned projects to design and implement new procedures and to streamline complicated processes.
Processes are increasingly more efficient, streamlined and effectiveExecution team can absorb additional campaigns without major impacts to workload.
Provides solutions for accessing data on diverse platforms, and enables campaign tool to access those data sources.
Partners with technology and analytics and technology team members access new data sources, configure campaign tool to map to those sources, and utilize the new data in the campaign processCan also advise line of business and marketing partners about use of these data sources in their business strategies.
Campaign offers can be deployed for new lines of business, or existing lines of business with new data requirements.
Assists with testing of application upgrades and enterprise projects that impact the team.
Performs user testing using campaign tools to ensure upgrades and data conversions are working as planned, large projects are working as promised, and any changes do not negatively impact the team.
Cim is not negatively impacted by changes and deliverables can be sent out as planned.
Skilled user of hcl campaign, adobe and similar tools
Uses experience in these tools to build and deliver assigned marketing campaigns and advise on rebuilds of existing campaigns to make them more efficientHelp lead the transition to new campaign management tools and cloud-based data environment.
Ability to recognize flowcharts or processes that can be streamlined, simplified, or updated with features or functionality that are best practices.
Contributes to an agile culture of teamwork and continuous improvement
Brings an innovation and agile mindset to enhance overall team performance
Demonstrates consistent improvements in program performance
Effectively collaborates with external vendor partners
Effectively collaborates with the internal team including marketing, analytics, product management, delivery channels and key’s it department
Ability to interact with and communicate effectively with management, it and business partners
Team maintains productive relationship with all partnersExternal partnerships are effectively leveragedAble to demonstrate continuous improvement in year-over-year program results.
Required qualifications
Bachelor’s degree in it, mis, business or related field and at least 5 years experience working with relational database marketing tools
Ability to communicate effectively to both it and business team members
Deep understanding of relational databases, google cloud, and experience using sql tools to mine data
Experience using campaign management tools to build and execute targeted marketing programs
Competencies/skills
Proven relationship-building skills working with marketing partners, cross-functional business and it project teams
Demonstrated strong client focus; is efficient and delivers in a timely manner
Demonstrated ability for complex problem solving and solutioning; escalates as necessary
Experience in the agile development and processes is a plus but not required
This senior level role reports to the technical marketing manager within the marketing operations team
Compensation and benefits this position is eligible to earn a base salary in the range of 66,300to $123,100 annually depending on job-related factors such as level of experienceCompensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performancePlease click here for a list of benefits for which this position is eligibleKey has implemented a role-based mobile by design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environmentAs a result, this role may be mobile or home based, which means you may work either at a home office or in a key facility to perform your job dutiesKeycorp is an equal opportunity and affirmative action employer committed to building a diverse, equitable and inclusive cultureAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing hr_compliance@keybank.com.
