Work mode: remote
Location: kohler, wi or remote
Opportunity
Kohler’s consumer channels is excited to continue its growth and expansion to the marketing team, specifically looking for a marketing manager to oversee all ecommerce related marketing activitiesKohler consumer channels is an independent business unit and strategic driver for the continued growth of kohler companyThe consumer channels division consists of direct-to-consumer businesses that include kohler.com, kohler signature stores and kohler experience centers, and dealer-direct (kohler walk-in bath and kohler showers)Additional teams within the division include customer service, digital experience & capabilities, ecommerce operations, consumer marketing and merchandisingEach of these teams will serve as partners to this role.
Under the direction of the director - marketing, consumer, the marketing manager - ecommerce is responsible for the leadership, planning and implementation of marketing programs and activities related to ecommerceThis role will oversee all marketing activities, which include brand management, marketing assets and program governance, market research and creative developmentThis position will drive the marketing strategy, with great consideration for positioning, messaging, defining, and implementing go-to-market plansAdditionally, this role may take on activities such as producing sales enablement resources, and identifying and researching ongoing market opportunitiesThe efforts of this position will significantly contribute to meeting or exceeding established kohler coVolume, profitability, and customer service objectivesThis role will be integral in creating a customer-first mentality and will interact regularly with consumer leadership, store and ecommerce leadership, brand and category marketing partners, and other representatives as needed.
Specific responsibilities
Direct ecommerce marketing activities including but not limited to email planning and content development, campaign and promotional activities, offline and online marketing initiatives, website content and creative, etc.
Contribute to the growth and profitability of the business by developing long-term marketing strategies and short-term category specific marketing plans for ecommerce.
Take business responsibility for developing, planning, forecasting, and implementing marketing programs and promotionsThese activities may include special promotions, rebate efforts, and ongoing support programs for product categories and market segments.
Identify and execute on new opportunities to expand marketing activities, including but not limited to, promotions, in-store events and experiences, local artisan partnerships, social media and relevant digital initiatives.
Support ecommerce product launches and special events with dedicated marketing plans.
Execute on both outbound and inbound marketing initiatives, including special marketing requests from ecommerce specific partners.
Partner to drive channel-wide program marketing support as relevant to ecommerce by identifying and building programs for specific initiatives such as loyalty, trade and influencer programs.
Increase ecommerce market share through merchandising, messaging, and marketing strategies to meet end customer’s needs, demands, and desiresFosters the growth and positioning of kohler and other kohler brands in these key initiatives.
Develop a deep understanding of the brand and product to develop strategies that meet both financial and brand-building goals.
Understand trends, potential demand, and competition; make recommendations to develop and introduce new programs that increase sales.
Provide budget analysis for ecommerce marketingMonitor the success, impact, and contribution of all programs, and communicate this information to leadership on a timely basis.
Develops ecommerce strategies to increase penetration of kohler products to include pricing strategies, marketing programs, and communication pieces.
Provides product management with ongoing analyses and evaluations of performance of initiatives, trends, potential demand, and competition, making recommendations to increase sales.
Monitor competitor promotions for each product groupApprise product management of competitor activities and changes in the marketplaceMaintain continuous awareness of competitive products, pricing, performance, market share, etcFor purpose of recommending product continuance or modifications, market potential, etc.
Maintain continuous contact with customers, sales, trade groups, engineering, and all other internal and external sources which can contribute to the development of new ideas to satisfy consumer needs, are marketable, and provide for kohler coGrowth and increased profit.
Actively participate in seminars, professional organization meetings, trade shows, etcTo keep abreast of new marketing concepts or other developments germane to the function.
Skills/requirements
Bachelor’s degree in marketing or related field.
8+ years of business and/or marketing experience, with at least 3 dedicated to ecommerce marketing, partnership management, project management, direct marketing, advertising, direct response, or sales management.
Demonstrated knowledge of marketing principles and ability to analyze, think creatively, innovate, and plan with attention to detail and accuracy through execution.
Requires excellent communication skills.
Applicants must be authorized to work in the us without requiring sponsorship now or in the future.
Why work at kohler co.?
Kohler co.`s mission is to contribute to a higher level of gracious living for those who are touched by our products and servicesWe understand that it takes investment in our associates’ development to make that happenSo, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at kohler.
In addition to the investment in your development, kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
About us
Beyond the competitive benefits and compensation, kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communitiesWe invite you to learn more about our culture and company at www.kohlercompany.com.
It is kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran statusIf, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.comKohler coIs an equal opportunity/affirmative action employer.
