Job details
Job type full-time
Full job description
First and foremost, kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our core values:
Caring – we care about doing the right thing, in the right way, every time.
Ownership – we own both our successes and our mistakes, taking responsibility and always learning how to be better.
Respect – we respect and celebrate the individual traits that enable each of us, our customers, our providers, and our patients, to be the best that we can be.
Empowerment – we embrace a culture that supports everyone’s ability to contribute and lead.
Here’s what that would mean for you in the marketing coordinator – healthsparq role.
Caring you’ll execute on the mission and vision by representing our brand voice in digital channelsYou’ll ensure consistent and clear messaging of our values and products on social media platforms; bring experience in design to create meaningful graphics and videos that convey our work and drive traffic; and monitor and report on traffic to identify what’s working and what’s not, so we can continue to improve.
Ownership
We’ll look to you for fun and creative new campaign ideas to drive engagement that generates brand awareness, site traffic, and leads.
Your eagle eye editing skills and talent for writing will help drive regular content distribution through the healthsparq.com website.
You’ll serve as an internal marketing automation expert and use this expertise to create and optimize workstreams to improve lead generation process efficiencies.
You’ll continuously monitor and optimize healthsparq.com web pages and landing pages and highlight and celebrate successes that could be repeated.
You’ll work with the team to identify topics and craft blog posts from interviews, research, and live events.
You have a working knowledge of creating, scheduling, and measuring the performance of social content.
You have a passion for creating content that drives interactionYou’ll create original graphics and videos to engage audiencesBasic graphic design skills or knowledge of design tools like canva and adobe for creating and promoting content.
You have familiarity with social media management tools and best practices for scheduling content across platformsMonitor and report on social media engagement and channel growth.
You have a strong understanding of brand voice and collaborative workstyle to ensure messaging and engagement that support larger team goals within brand guidelines.
You’ll report to the digital marketing manager in the marketing department within the health plan line of business (healthsparq).
Respect
How you’ll use your professional skills
You’ll leverage your 2+ years of marketing or marketing operations experience to:
Help healthsparq optimize digital activities and adhere to best practices.
Drive process and strive for repeatable content and campaign steps that map to results.
Partner with marketing colleagues on campaign design, development, and execution; segmentation; email list management; and lead nurturing.
Leverage your proven experience creating content and building analytics reports to deliver new visibility on the effectiveness of marketing activities.
Monitor and maintain data quality within the marketing database and resolve issues proactively.
Build on your reputation as an agile self-starter who has strong communications skills and a commitment to improving processes.
Collaborate on larger content marketing campaign efforts, from planning through results measurement.
Bring fresh ideas for engaging audiences and generate leads.
Support events – both live and virtual, with research, coordination, etc.
Empowerment
How you’ll know you’re succeeding
Your skills for writing and editing help generate fresh content in a consistent and repeatable way – taking old content and making it fresh or transforming content into several distribution vehicles.
Creativity and design skills to deliver campaigns in a variety of formats – from email subject lines to video, and infographics to ads, you present content in ways that catch attention.
You demonstrate a love of the science behind marketingYou take an analytical approach to everything you doYou thrive on helping others derive valuable business insights from data.
You are tech-savvy and have experience using marketing technologies like marketo, salesforce, google analytics, google ads, etc.
You are not just a problem solver, but also a problem finderYou’re proactive about identifying inefficiencies and providing solutions that solve business challenges.
You’re flexible and have a roll-up-your-sleeves, “get stuff done” attitude.
You are a reliable partner and a marketing automation, social media, and digital best practice subject matter expert for the broader marketing team, sales team, sales operations, and other teams within the company.
Where you’ll go from here
Kyruuvians in the marketing coordinator role can move in a linear career path within healthsparq marketing team to a digital marketing manager or potentially move into a different role within the marketing team.
Kyruus also loves to see an internal transferIf a linear career path is not what you’re looking for, you can work with your manager and hr to explore lateral moves to other parts of the organization as you continue to grow with us.
Equal opportunity employer
Kyruus is dedicated to providing equal employment opportunities (eeo) to all employees and applicants for employment without regard to race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic informationWe will not discriminate, in any employment decision, against any individual or group on the basis of race, color, religion, sex, gender, national origin, citizenship, age, disability, sexual orientation, genetic information, or veterans/national guard/military reserve statusThis shall be done in compliance with all applicable federal, state, and local laws in every location in which kyruus has facilities.
