Job details
Salary from $33.50 an hour job type full-time number of hires for this role 1
Qualifications
Marketing: 5 years (preferred)
Full job description
Director of marketing
Job title: director of marketing supervisor: executive director
Department/group: marketing hr contact: finance director
Location: 1365 corporate center curve eagan, mn last revised: 4/15/2021
Roles and responsibilities
This person is responsible for developing and overseeing the strategy, structure, and management of labouré’s marketing efforts and is responsible for the development, organization, and coordination of the efforts necessary to successfully present labouré to vocation directors and leaders of all dioceses and religious communities, and to create compelling messaging about laboure to elicit financial support from current and potential laboure donors.
Key performance metrics
Create an annual marketing plan as well as a 3-5 year long range plan
Support admissions(recruiting), advancement(fundraising), and program (services) metric performance
Marketing activities: strategy
Evaluate and develop our marketing strategy and marketing plan
Develop approaches to identify growing religious institutions and create marketing pieces to target them
Create and execute direct mail and other marketing pieces to identify potential program participants
Communicate our marketing plan with all stakeholders
Enhance and protect the laboure brand
Marketing activities: operations
Plan, direct, and coordinate all marketing efforts
Support admissions “recruiting” through advanced marketing from the prospect database of current and potential religious communities
Work collaboratively and creatively to integrate admissions opportunities into publications and collateral materials for cultivating vocation directors, religious communities, dioceses, and potential aspirants
Implement marketing plan to secure major gifts, foundation grants, and to support annual fundraising events
Assist advancement efforts to identify and solicit donor prospects, with targeted marketing materials for private donors, corporations, foundations, and other granting agencies
Support advancement with marketing materials to further develop the planned giving and the membership programs
Support program with training manual upgrades, vocation stories, videos and photos at all training events
Direct website development in support of departmental needs and seo
Direct all general marketing communications, including email blasts, radio, mail and social media platforms.
Develop and maintain monthly reports on progress toward goals
Report results regularly to the executive director and board of directors
Qualifications and education requirements
The laboure society is a lay apostolate serving the roman catholic church by assisting men and women who wish to enter the priesthood or religious life in reducing or eliminating the impediment of student loan debt, by training them – as well as clergy and members of religious orders -- to become gospel- based fundraisersAccordingly, familiarity with the roman catholic church as an organization and faith tradition is essential, including its teachings and valuesBeing able to understand and support the spiritual journeys of those individuals laboure encounters and assists is also essentialLaboure does not require employees to be practicing roman catholics, provided they are able to fulfill these essential requirements of their positions.
Required skills and abilities
Proven track record of success in content marketing, social media, and website seo management
Adherence to ethical standards of the marketing profession
B.aOr equivalent in marketing or design
5 years’ management experience
3 years’ industry management experience
Industry knowledge of adobe suite software products
Excellent written, verbal and interpersonal communication skills
Proven budget management abilities
Job type: full-time
Pay: from $33.50 per hour
Benefits:
Dental insurance
Employee assistance program
Flexible schedule
Health insurance
Paid time off
Vision insurance
Schedule:
8 hour shift
Monday to friday
Weekend availability
Ability to commute/relocate:
Eagan, mn 55121: reliably commute or planning to relocate before starting work (preferred)
Experience:
Marketing: 5 years (preferred)
Work location:
One location
Work remotely:
Yes
Work location: one location
