Leveraging our knowledge from companies like apple, bcg, and ideo, we’ve rethought how people interact with spaceLatch delivers a full-building operating system designed to help owners, residents, and third parties like guests, couriers, and service providers, seamlessly experience the modern buildingWe’ve done this by combining software, devices, and services into a holistic platform that makes spaces more efficient, enjoyable, and profitable.
The next chapter of the latch story will be our most exciting yet, and we’re looking for more talented team members to help fuel our growth.
Latch is seeking a director of product marketing to join at this critical inflexion pointThis is a full-stack product marketing role with an emphasis on market research (win/loss analysis, tam, category ecosystem), positioning, personas, and sales enablementProduct marketing is currently focused on building strong gtm foundations, with a future emphasis on pricing and packing, solution architecture, solution naming, and category designThis role will initially report to the vp of marketing.
Responsibilities:
Manage a growing team of product marketers
Spearhead gtm for product launches
Conduct first-party market and persona research through customer interviews, win-loss analysis, and analyst feedback to build the foundational bill of materials for product marketing
Build strong internal relationships with all gtm teams and key partners throughout the organization
Identify whitespace and differentiation that can be used to guide brand positioning and demand generation campaigns
Create internal and external content, including owning product positioning, sales enablement, and funnel-centric demand gen content.
Own customer marketing efforts and feedback program
Partner with fp&a to analyze and recommend pricing structures and rate card
Report to the vp of marketing
Qualifications:
Bachelor’s degree required
10+ years product marketing experience at high-growth mid-to-late stage startups or public technology companies
Strong communication, stakeholder management, and problem solving skills
Strategic mindset, adaptable, energetic, self-motivated, accountable, and results-driven
Enterprise saas experience
Preferred:
Experience with the real estate industry
Highly collaborative and capable of working as part of a team
Detail-oriented with the ability to manage multiple tasks simultaneously
Commands respect via intelligence, knowledge, humility
Proven leadership experience - a leader, a builder, a visionary
InnovativeThe ideal candidate is never satisfied with the status quo..Always looking for the next best way to do it
Founded in 2014, latch now has 300+ team members working to make spaces better places to live, work, and visitOver half of our team members work in product development roles, and our team leverages established expertise in over 55 professional disciplines.
We offer unlimited paid time off, a comprehensive benefits package, mental health support, and an environment where employees are surrounded by creative, empowered, and dynamic peers.
In conjunction with our core values: contagious determination, humility, trust, inclusion, action with intent, and privacy, we approach our work with care and a sense of duty, to make the world a better space.
We embrace diversity and strive to create an inclusive and equitable environment for all.
