Job details
Job type full-time
Full job description
Overview: lsac is a not-for-profit corporation devoted to promoting and furthering the quality, access, and fairness of the law school admission process by providing core products and services to law school candidates and law schools in the united states and throughout the worldLsac’s mission is to advance law and justice by encouraging diverse and talented individuals to study law and by supporting their enrollment and learning journeys from prelaw through practice.
Summary of position:
This position is focused on supporting the development of a new product concept that furthers lsac’s mission and will be part of a team dedicated to the work of building and launching the productThe ideal candidate will have strong experience in creating and implementing product marketing and communications plans, and ensuring the product complements the overall lsac legal education solutions portfolioExperience working in higher education is requiredResponsibilities:
Translate product market research into customer-centric insights that align with the organization’s mission and complement existing products and services.
In collaboration with the product lead, follow and analyze the existing market landscape; participate in market research studies to hone the product’s value proposition with an eye toward identifying new trends and growth opportunities.
Work with product concept team members to implement go-to-market strategies to reach target audiences across multiple channels.
Develop and manage product positioning and messaging to drive brand trust and product adoption.
Drive product adoption by effectively partnering with internal teams on sales enablement efforts and growth initiatives.
Conceptualize and develop product content for a variety of channels.
Create customer feedback loop to bring market insights into the product team; leveraging customer input to continually test, evaluate, and optimize marketing strategies based on relevant kpis.
Represent the product’s value to internal stakeholders and external constituents
Performs other tasks and duties as assigned.
Qualifications:
A minimum of 5+ years’ experience in brand management, product marketing, or product management role(s).
Experience in higher education strongly preferred.
Ba/bs in marketing, communications, or similar field.
A track record of successful go-to-market efforts and demonstrated contribution to product growth.
Goal-oriented, collaborative, and comfortable working closely within cross-functional teams and matrix organizations.
Experience in leading integrated marketing campaigns.
Experience in market analysis.
Creative, open-minded, with a good eye for aesthetics.
Working knowledge of web analytic tools (e.g., google analytics).
Exceptional verbal and written communication skills; experience with copywriting is desired
Exceptional problem-solving and critical thinking capability
Strong attention to details.
Analytical mind and strong quantitative skills.
Desire to be part of a mission-driven organization working to advance law and justice.
Lsac actively seeks to foster greater levels of diversity in our workforce and in our pipeline of future leadersWe are committed to attract and retain candidates who have a passion for their work and encourage all qualified individuals, including minorities, women, lgbtqia+, and individuals with a disability, to applyLsac is an equal opportunity employer.
