Job details
Job type full-time
Full job description
Lawson’s finest liquids (lfl) mission statement reads in part, “to provide beers of the highest quality and freshness.” we are seeking the right person to represent our core values, carry our message to the public, and to strengthen our relationships with wholesalers and accountsProper handling of the beer is a key element to our success and this role will be integral in making that goal a realityThis position reports directly to the sales director.
The ideal candidate:
Exudes natural charisma and has a friendly, outgoing personality
Has a passion for, and a range of experience in, craft beer brand and sales representation
Thrives working independently, has keen prioritization skills, and is self-motivated
Is extremely organized, detail oriented, and has strong follow through with tasks
Possesses excellent communication skills, is honest, and hard working
Primary responsibilities:
Ensure clear communication of lawson’s finest core values, goals, and brand message to consumers, accounts and wholesale partners
Strengthen relationships with all external partners
Quality assurance of lawson’s finest beer in the field
Educate accounts and distribution partners about the importance of fan expectations, and proper handling of lfl products (e.g., always cold, proper display, clean service, and fair pricing)
Work directly with the wholesale brand manager at each distributor to ensure objectives are met
Utilize vip software and tools to plan and manage time and set weekly work plans
Analyze sales data and prioritize business objectives
Enthusiastically represent lfl at festivals and organize promotions, tastings, and events
Assist with launching new lfl brands and managing pos display materials for accounts
Focus on “problem solving” more than “problem identifying” with a proactive presence
Generate sales and marketing strategies in new and existing distribution areas
Produce reports and present to the lawson’s finest management team
Requirements
Ny based brand representative will manage statewide territory
Aside from occasional trips to lawson`s vt headquarters, role is entirely remote in ny
Highly organized with proficiency in vip software, excel spreadsheets and microsoft office suite software; familiarity with encompass is a plus
Willingness and ability to work nights, early mornings, weekends, and holidays as needed
Must thrive working independently and have a positive personality!
Ability to maintain sobriety and professionalism working in settings where beer is flowing
Demonstrated knowledge about beer ingredients and the brewing process
Physically capable of a variety of duties including but not limited to repeated lifting of 30 pounds or more, and extended amounts of physical activity with prolonged standing and talking
Valid driver`s license, clear motor vehicle record, and reliable transportation
Bachelor`s degree required with 3 years or more of previous sales experience
Benefits
This is a full-time salaried position with the opportunity to grow with the companyStarting salary is commensurate with experience and benefits include paid time-off, paid holidays, company medical, dental, and 401k plans among others.
Lawson’s finest liquids is an equal opportunity employer and committed to equity, inclusion and diversityWe believe that all forms of diversity make us better at everything that we do - fostering innovation and connecting us more closely to our customers and communitiesLawson’s finest is especially interested in candidates that contribute to the diversity, inclusion and excellence of organization.
Lawson’s finest liquids provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category under federal, state and local law.
