Job details
Job type full-time
Full job description
Layla grayce is a luxury online retailer offering a curated selection of furniture, lighting, and home decorWith a digital footprint of 2m+ monthly impressions (and more than 140k instagram followers), we work with top brands, designers, press partners, and advertising platforms to help our customers create the home of their dreams.
We are looking for a data-driven digital marketing strategist to oversee and optimize layla grayce’s advertising strategy and budget for google ads (ppc) and paid social media campaigns on facebook, instagram, and pinterestYou will also be working with our sister brands hedgeapple and plushrugsThe ideal candidate is fluent with evaluating data, reporting, and project management.
Responsibilities
Work with internal and external resources to build and execute our brand’s advertising strategy on google’s pay-per-click platform, google ads
Plan and create social media advertising campaigns on facebook, instagram, and pinterest
Optimize spending strategies and audience targeting based on performance data from google analytics, google ads, facebook ads manager, and pinterest ads
Work with content producers to schedule, generate, and execute marketing campaigns
Generate performance and spending reports with actionable insights
Keep pace with industry trends and generate new ideas to take our marketing efforts to the next level
Requirements
Ba/bs degree in marketing, advertising, or data analysis preferred
1-2+ years experience managing ad spend for google ads and paid social media campaigns on facebook, instagram, and pinterest
Knowledge of the google ads and facebook ads manager platforms
Adept with spreadsheets, data management, and reporting
Excellent project management and organizational skills
Layla grayce benefits include time paid time off, matching 401k, and health insurance.
This is a full-time, remote positionMust be willing to work 40 hours per week during normal business hours.
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