Help us make historyMillions trust leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and to stay up-to-date on the latest cannabis informationLeafly started as an excel spreadsheet and has since grown to become the world’s largest cannabis information resourceWe’re looking for driven, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.
A career at leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a corporationLeafly salaries and benefit packages are very competitive, the perks are excellent, and we promise that you’ll never be boredIf you have what it takes, you’ll be joining a network of innovative, passionate individuals on a revolutionary mission to change the world for the better.
We are seeking a program manager, brand advertisingWe are a flexible and remote friendly environmentThis position will report to the manager, brand partnershipsAs a program manager on the brands team at leafly, you will lead client communications in all post-sale engagements and drive campaign initiatives from inception to completionYou will partner with our internal marketing, editorial, and ad operations teams on original content production and digital media programs with a heavy emphasis on executionYou think two steps ahead at all times, know every detail of campaigns you manage, and drive programs forward with urgency while keeping calm under pressureYou are humble, empathetic, patient, and focused on delivering exceptional work the team is proud ofYou work efficiently in a very fast-paced environment that demands scrutiny, critical thinking, and creative problem solvingThis role requires excellent communication and organizational skills to lead internal teams in producing, executing, and delivering partner programming on the leafly platformYou are experienced in digital advertising and have a strong understanding of media trends and campaign data analysis.
Responsibilities
Responsible for client projects including special monthly campaigns throughout all post-sale stages: campaign planning, asset collection, content production, execution, launch, monthly reporting
Lead client communications on all in-motion programs
Establish structure and priorities for internal teams and drive all program facets; leverage existing processes and help develop new ones to achieve team objectives
Responsible for timeline creation and management, ensuring key deadlines and deliverables are met for on-target revenue recognition
Collaborate cross-functionally with different teams including sales, strategy, design, editorial, ad ops, and executive management to provide transparency on all client deliverables
Drive oneself and others to improve the efficiency and quality of work, advocating for the client’s best interest while protecting workflows and deliverables of the internal team
Own project management system data entry, reporting, and financial analysis
Identify potential project risks, develop contingency plans, and communicate them to key stakeholders internally and externally; lead with solutions
Understand the importance of communication, collaboration, and managing different personalities
Develop an understanding of the client’s business, their needs, expectations, and goals; ensure kpis are clearly communicated upfront and the team stays on a path to succeed
Understands reporting and insights in order to analyze and deliver case studies at the end of each program
Qualifications:
3+ years experience in interactive/digital producer discipline within related industries of marketing, digital, content, strategy, video production, agency, or media - familiarity with content production and digital media advertising is essential
Proficient in project management and crm tools (trello, salesforce)
Experience in a client-facing role, successfully managing project scope, performance expectations, campaign delivery, and reporting
Experienced in developing digital content
Strong problem solving skills and intuition, ability to quickly react and adapt to change
Ambitious self-starter with a positive “can-do” attitude and an inherent drive to make clients happy
Outstanding written and verbal communication skills
Reliable teammate who consistently earns the trust of colleagues
Demonstrated experience managing integrated creative and interactive (particularly web/mobile/video/graphic design development) initiatives
The job description is representative of typical duties and responsibilities for the position and is not all-inclusiveOther duties and responsibilities may be assigned in accordance with business needsWe are proud to be an equal opportunity employerA background check will be conducted after a conditional offer of employment is extended.
