Job details
Job type full-time
Full job description
Reporting to the vice president of brand & strategic marketing [vpbsm], this position will be responsible for the development and conversion of audiences to subscribe to lee enterprises’ products and services utilizing a digital-first backgroundThis individual will be charged with coordinating between the various lee businesses, product/tech, research and insights, marketing sources, and other departments to create new and compelling digital campaigns to drive awareness, engagement, and subscription to lee’s digital products.
Key responsibilities:
Drive adoption of lee enterprises’ marquis products
Develop and implement strategies for paid advertising, unpaid partnerships and media swaps to drive consumer awareness, subscription and usage of lee’s brands and digital products
Work with vpbsm and director of brand development to develop key positioning points that communicate brand positioning for lee’s roster of brands and drive response in paid marketing channels including seo/sem, programmatic display advertising, re-targeting/behavioral targeting, social, tv, partnerships, co-registration, and promotions/sweepstakes
Create and manage plan for channel mix based both on acquisition scale/efficiency and post-acquisition performance by source
Partner with product & research/analytics team to:
O accurately forecast and manage individual campaign budgets appropriately within overall team budget in order to hit company audience targets
O understand and report on demographic profiles of audiences delivered via paid marketing campaigns
O measure and report on both primary and secondary kpis—including, but not limited to subscription, email open/ctr rates, online traffic/engagement, app installs/engagement, churn and ltv
Manage relationships with media vendors & marketing agencies and provide media performance reports to vpbsm
Improve customer acquisition process by setting testing strategy and conversion improvement targets
Partner with product & research teams to develop segmentation and offer strategies that increase audience engagement, subscription and retention
Perform deep user segment analysis to identify incremental engagement opportunities from existing audience through direct marketing tactics (email, website, mobile, etc.)
Create and execute test plans, for both digital platforms and external marketing campaigns
Basic qualifications:
Bachelor’s degree
10+ years of experience with digital marketing analytics
Deep understanding of sem and digital marketing tools—social, programmatic, etc.
Analytically minded and results oriented a must
Media agency experience strongly preferred
Experience driving kpis based on dashboard data.
Excel model building and proficient in word and powerpoint
Exceptional interpersonal skills with a natural ability to work cross-functionally
Strong verbal and written communication skills
Ability to manage successfully and complete multiple-projects simultaneously
Supportive and collaborative team player
Must have a keen eye for style and understanding key brand attributes
Desired characteristics:
Lee enterprises wants to hire—and accommodate—the best talent, so this new director of strategic marketing can live and work anywhere in the u.sHowever, there will be a preference for candidates who can easily travel to the greater new york city area.
A self-starter with a record of managing and coordinating the efforts and interests of a variety of departments cohesively and collaboratively
Willingness to travel
Lee enterprises is the nation’s fourth-largest provider of high-quality local news, with 77 daily newspapers in 26 states that have print, digital and e-replica versionsLee`s newspapers have a combined circulation of more than 1.2 million dailyOur digital sites attract more than 44 million unique visits monthlyWe also have a rapidly growing roster of digital products for consumers, and are committed to aggressive digital growthFor more information about lee, check us out at www.lee.netEoe #li-remote
