Job details
Job type full-time
Full job description
Leica biosystems is a global leader in workflow solutions and automationAs the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these stepsOur mission of “advancing cancer diagnostics, improving lives” is at the heart of our corporate cultureOur easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidenceThe company is represented in over 100 countriesIt has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealersThe company is headquartered in nussloch, germanyVisit leicabiosystems.com for more information.
Leica biosystems imaging, incIs an equal opportunity employerWe evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.
Be sure to follow leica biosystems on linkedin!
Join our team as a global campaign manager and support products you can feel passionate about! this person will be developing marketing excellence in the planning, alignment, and delivery of integrated campaigns to be deployed globallyThey will partner with the regional sales/marketing teams and the global digital team to build and drive effective campaigns to achieve marketing generated revenue and funnel targetsThis person will understand regional growth objectives as well as the mechanism of successful coordinated campaigns and will collaborate with internal partners to ensure clear campaign objectives utilizing existing tools and processes (i.eSegmentation, personas, launch excellence).
Thinking holistically will be a key factor while being able to translate the objectives into the necessary steps to succeedAs a change agent, this person will influence partners in the product and regional marketing teams as well as the regional campaign managersThis position requires the job holder to have a strong understanding of campaign development processes, digital optimization and effectiveness to increase return on investment.
This is a remote role, and we welcome applicants from north america and europe all the responsibilities we will trust you with:
Drive the strategy and execution of marketing campaigns globally.
Collaborate with business partners to translate business goals and objectives into meaningful integrated campaign strategies that deliver engagement, leads, funnel and revenue.
Support regional selling units and global marketing to create and execute campaigns by employing a mix of tactics including but not limited to, multi-channel digital programs, content marketing, account-based marketing, events, tele-lead generation and third-party advertising.
Work collaboratively with global digital team for execution and optimization
Ensure alignment of content strategy with campaign plans by working closely with global content managers and bu content developers.
Develop and maintain global campaign calendar
Identify and analyze gaps and action plants to course-correct throughout a campaign to optimize the program’s performance.
Daily management of appropriate metrics for tracking performance vs plan
Lead sustainment through focused daily management calls with key internal partners
Your areas of knowledge and expertise that matters most for this role:
Bachelor in relevant business field and master of business administration (mba) preferred
Extensive marketing experience (digital marketing, marketing and/or campaign management)
Successful leadership experience in a matrix environmentAbility to lead and influence across multiple functions with dynamism and conviction
Understands new product development process
Shown ability to drive and champion change while being collaborative
Medical industry marketing experience preferred
Travel is 25-40%
English (native level)
Check out our benefits here: https://danaherbenefitsinfo.com/ diversity & inclusion:
At danaher, we are dedicated to building and sustaining a truly diverse and inclusive cultureThese are not just words on a page—diversity and inclusion is a top priority for the company, and it ties deeply to each of our core valuesDanaher corporation and all danaher companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
When you join us, you’ll also be joining danaher’s global organization, where 69,000 people wake up every day determined to help our customers winAs an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful danaher business system tools and the stability of a tested organization.
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When you join us, you’ll also be joining danaher’s global organization, where 69,000 people wake up every day determined to help our customers winAs an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful danaher business system tools and the stability of a tested organization.
