Email marketing specialist
The position
This position must be based in the charlotte, nc area but wfh is still the primary work arrangementWorking from our new company headquarters is currently on a voluntary basis and full vaccination is required if access to hq is desired.
The email specialist will be part of a larger email team of ten that is responsible for the design and deployment of email marketing programs for the various lines of lendingtree’s businessThis role is an expansion of the email team and will be responsible for driving daily results that contribute to long term strategic goals.
Deep experience is not required; the ideal candidate will have worked in an agency- or brand-side email team for one to two years, have a solid understanding of the email channel and proven expertise in building email campaignsThe position will:
Partner with internal stakeholders to drive business growth through email, sms, and/or push.
Own hands-on email campaign setup, qa and proofing within our email service provider (esp), including audience definition, content creation and campaign deployment for customer journeys, promotional- and transaction/trigger-based email communications.
Analyze email campaign performance; create and administer tests that can quantify the effects of changes made to creative content
Review, recommend and implement improvements to existing content though changes to copy, design and targeting.
Communicate with internal stakeholders regarding campaign timing, targeting, scope and results
Partner with creative design and other internal teams to develop copy and creative assets
Work with internal tech teams as needed to create communications journeys
Experience / training / education
One to two years’ experience developing corporate-level email campaigns on either the brand-or agency-side.
Required knowledge / skills / abilities
The ideal candidate will enjoy being part of a team and will possess the following skills:
Cross-functional worker with internal and external teams
High level of organization and attention to details
Ability to work on simultaneous projects in a fast-paced environment
Curios self-starter with problem-solving skills
Effective communication skills and presentation skills
Familiarity with a/b testing and other marketing-testing methodologies
Knowledge of corporate-level email services and provider platforms
Nice-to-haves
Expertise in building audience segments
Familiarity with blueshift, sparkpost or other large cdp or esp platforms
Company
Lendingtree is the nation’s largest online lending marketplaceThat means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insuranceOur goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
Our ceo doug lebda founded the company in 1996 after a frustrating house-hunting experienceIn those days, we mostly helped people find good mortgage dealsNow, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
We’re a publicly-traded company (tree).
We’ve welcomed several other companies into the lendingtree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built a lendingtree app and lendingtree dashboard to give consumers tools to lead and supervise their financial health.
We still make funny commercials.
Culture
We’re a fast-paced company with an entrepreneurial bendWe work hard and test our products oftenWe’re collaborative, ambitious, candid and high-energyOur teammates are some of the brightest, most talented people you’ll ever work withWe care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the gsd, “get stuff done”).
Come work with us!
Lendingtree is the kind of company that not only promotes diversity and inclusion; we thrive because of these valuesWe do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
