Job details
Job type full-time
Full job description
Overview: lennar is looking for a growth manager for paid social to help build a world-class paid social media team and manage lennar’s social budgets across 38 divisions nationally.
Ideal candidate is the rare mix of strategic, creative, and analytical with the deepest level of expertise in paid facebook/instagram marketing (either in agency or in-house).
This candidate will have a growth-oriented mindset in that they will constantly be focused on improving their skills, the results, and the teamThey will also have strong organizational skills and thrive at creating order out of complexity.
Responsibilities:
Develop paid social media strategy in partnership with regional divisions
Manage a team of paid media specialists, oversee execution and be accountable for pacing, forecasting, and budget management across all social channels
Evaluate budget allocation across channels and campaigns
Lead testing of new creative, targeting, beta features, and landing pages in order to continually improve key metrics (leads, cost-per-lead)
Work with creative and design teams to develop new creative concepts
Stay up to date on trends in all things paid social: new channels, targeting abilities, creative strategies, etc.
Generate weekly reporting for all major metrics, goals tracking and other paid search initiatives
Daily point of contact for stakeholders across lennar’s divisions on all social media-related workstreams
Qualifications:
Education and experience requirements:
Bachelor degree required, mba/ms preferred.
5-7 years digital marketing experience in either in-house brands or agencies
5+ years hands-on experience managing paid social campaigns
Experience managing direct reports and large cross-functional teams
Deep domain expertise in ad product suites inclFacebook, pinterest, linkedin, and ad tech
Strong communication skills and executive presenceEffective presenter and collaborator; able to articulate the role within larger digital marketing ecosystem
Able to think strategically, prioritize, identify and resolve problems in a complex dynamic environment
Advanced microsoft excel knowledge and strong analytical capabilities; knowledge in sql preferred
Expert on today’s paid marketing landscape as well as across digital ad technology; remains up to speed on new in-platform betas and testing opportunities
Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources
Display strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth and overall deliverables
#cb redhen type: regular full-time
