Job details
Job type full-time
Full job description
Why work at lenovo
Here at lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusiveAnd we go bigNo, not big—huge.
We’re a us$60 billion revenue fortune global 500 company serving customers in 180 markets around the worldFocused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere.
The one thing that’s missing? well… you...
Description and requirements
The lenovo global smb marketing team is looking for an experienced campaign manager to plan, develop, implement, track and optimize multiple marketing campaigns and programs across various marketing channels and tactics globally, in order to drive demand generation and create pipelineSupported by creative and editorial resources, you will be responsible for aligning our brand narratives and business objectives with the team’s content strategiesAs a senior member of the global smb team, you will be at the forefront of our transformational efforts strengthening lenovo’s position as an end-to-end solutions provider for smbs.
Responsibilities
Work closely with marketing and business leaders to translate business goals and objectives into meaningful marketing campaigns and programs that deliver engagement, leads, funnel and revenue
Partner with product marketing to translate the product and solution messaging and into compelling customer engagement campaigns that can scale across various regions and markets.
Define clear campaign blueprints, clearly identifying the target audiences, goals of campaigns and the steps to execute on them
Develop campaign briefs through the alignment of creative and content teams, setting goals and approach through identifying and ideating on compelling storylines
Lead the development of the media strategy, content, creative development and agency management; work with the agency and internal teams to manage campaign assets creation, including digital/social ads, emails, landing pages, and nurture flows.
Own campaign performance by measuring, analyzing, and reporting on the impact of campaign activities; work with the marketing operations team to setup and manage campaigns performance kpis, providing top level and deep insight reporting
Skills & qualifications
Bachelor’s degree or equivalent industry experience in marketing or relevant field
7+ years of b2b marketing experience for a hardware and/or technology company
Demonstrated understanding of the smb customer audience
Outstanding interpersonal and communication skills working in a global, highly collaborative work environment
Experience building integrated go-to-marketing strategies and marketing campaigns
Experience working with creative agencies to produce digital, social, and thought leadership assets.
Ability to think strategically, but also have exceptional attention to detail
Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
Work with regional teams to adapt campaigns for local markets
Strong analytical and quantitative capability to determine campaign effectiveness and impact
**this position can be remote, east coast time zone preferred** we are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
