Job details
Job type full-time
Full job description
Parker solutions of florida, llc (ayr wellness) is looking for a highly creative, forward-thinking senior digital marketing manager to support digital advertising and promotions and brand marketingWorking with the marketing director, the srDigital marketing manager is responsible for creating brand content assets, and accelerating customer relationship outreach via owned tools and partnership platforms for brand growth
Requirements
Plans and executes all web, seo/sem, database marketing, email and text marketing, social media, and display advertising campaigns
Measures and reports performance of all digital marketing campaigns and assesses against goals, with kpi input from marketing director
Brainstorms new and creative growth strategies through digital marketing
Collaborate with director of digital and ecommerce to leverage suite of capabilities for optimal performance
Maintain upkeep of cannabis referral platforms (weedmaps, leafly, etc) and online ordering
Create and manage an editorial and content calendar
Has great understanding of owned, paid and earned media and leverages all platforms for maximum return
Responsible for creating and maintaining third party referral pages (yelp, google, bing, etc) and responding to customer reviews
Assist in the annual business plan process as well as support brand launches and new store openings
Responsible for programmatic advertising campaign
Designs, builds, and maintains our social media presence and monitors performance via social listening audits and customer feedback.
Education:
Bachelor degree in marketing or related field
Qualifications:
Must be able to pass a level 2 background (fbi)
Must be 21 years of age
Must possess a passion for digital technologies and innovation
Must be able to thrive in a fast-paced, quick-changing environment
Self-starting, forward thinking idea generator with entrepreneurial spirit
Fully engaged, team player with excellent communication skills
In-depth knowledge of various social media platforms, best practices, and website analytics
Experience in most of the following areas: web merchandising, digital marketing, and analytics
Strong working knowledge of html and css knowledge is desired but not require
Superior organizational skills and excellent communication skills at all levels
Cannabis experience a bonus, but not required
Strong working relationships/knowledge of agencies and digital third-party vendors is required
Project management skills, with experience running large scope projects with cross over departments
Strong attention to detail and ability to prioritize in a fast-paced quick-changing environment
Self-starting, forward thinking idea generator with entrepreneurial spirit
Working knowledge of microsoft office applications (outlook, excel, word, & powerpoint)
Benefits
Medical, dental, and vision benefits to start after 60 days on the first of the month.
Qualifications:
Must be able to pass a level 2 background (fbi)
Must be 21 years of age
Must be able to thrive in a fast-paced, quick-changing environment
Self-starting, forward thinking idea generator with entrepreneurial spirit
Fully engaged, team player with excellent communication skills
Knowledge of market research practices and techniques
Experience analyzing data
Knowledge of owned, earned and paid platforms
Project management skills, with experience running large scope projects with cross over departments
Cannabis experience a bonus, but not required
At least 5 years of experience in marketing, growth marketing, retail, shopper marketing and/or crm management.
Parker solutions of florida, llc, d/b/a liberty health sciences florida, ltd, provides equal employment opportunities (eeo) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics or veteran statusIn addition to federal law requirements, parker solutions of florida, llc, d/b/a liberty health sciences florida, ltdComplies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilitiesThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Parker solutions of florida, llc, d/b/a liberty health sciences florida, ltdExpressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran statusImproper interference with the ability of liberty health sciences, llc’s employees to perform their job duties may result in discipline up to and including discharge.
Note: the statements above are intended to describe the general nature and level of work being performed by people assigned to the jobThey are not constructed to be an exhaustive list of responsibilities, duties and skills required of personnel in the jobFurthermore, they do not establish a contract for employment and are subject to change at the discretion of the employerLhs is committed to providing an accessible and barrier-free environment.
Please advise human resources if you require accommodation during any part of the recruitment process.
