Job details
Job type full-time
Full job description
Build a meaningful career
At lifeworks, we offer more than career opportunities, we provide career opportunities to make meaningful contributions to people’s livesThe extraordinary expertise of a more than 6,000-strong workforce is harnessed to support the employees and families of the organizations we serveOur innovative programs have a lasting impact on the health, financial security and productivity of 24,000 workplaces.
Digital marketing specialist
Marketing
Remote role
Full time
Summary
This role reports to the manager, digital marketing and supports the u.sRegion in the execution of digital marketing campaigns to drive awareness and demand generation for the benefits administration and health and productivity lines of business, in addition to enterprise initiatives and priorities as required.
Responsibilities:
Develop and execute email marketing campaigns, including: html coding, list queries and subscriber management, testing, reporting and analysis
Work with lob stakeholders to define lead scoring blueprint, nurturing automation, working closely with crm team
Create and manage forms and email lists
Create and maintain user test cases, and process and system documentation
Adherence to digital brand standards and online accessibility compliance
Responsible for monthly email analytics
Liaise with digital agency and internal stakeholders to support campaign execution, management and reporting
Website content updates
Responsible for website page edits and updates
Creation of campaign landing pages, forms and subscription centre
Management of surveys and interactive tools
Succeeding as a digital marketing specialist will require the following core qualifications and skills:
Post-secondary education preferred in marketing, digital marketing or digital media
5 or more years of relevant b2b and b2c digital marketing experience
Knowledge of cms like drupal, joomla, wordpress or similar
Knowledge of marketing automation platforms (pardot, acoustic, eloqua) and crm platforms (salesforce)
Knowledge of html
Knowledge of microsoft office applications (word, excel, powerpoint)
Knowledge of reading and understanding analytics (i.eGoogle, twitter, linkedin, etc.); google certification preferred
Exceptional organization, prioritization, and time management skills
Proven attention to detail and quality assurance
Morneau shepell is an equal opportunity employerIt is our policy to hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status.
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Indch
Job grade: ms3
About lifeworks
Lifeworks is a global leader in delivering technology-enabled solutions that help clients support the total wellbeing of their people and build organizational resiliency.
By improving lives, we improve businessOur solutions span employee and family assistance, health and wellness, recognition, pension and benefits administration, retirement and financial consulting, actuarial and investment services.
Lifeworks employs over 6,000 employees who work with some 24,000 client organizations that use our services in more than 160 countries.
Lifeworks is a publicly traded company on the toronto stock exchange (tsx: lwrk).
For more information, visit lifeworks.com.
