Job details
Job type full-time
Full job description
The marketing analyst is responsible for researching, reporting, and analyzing data within the marketing funnel to improve media strategies and grow leads and salesThe role will be responsible for providing reporting, insight and analysis of performance across multiple digital channels for our two brandsThis position requires strong analytical, organizational, and communications skillsThe ideal candidate is curious, attentive and adaptable; capable of both executing data analysis and presenting their findings in consumable power point stories
As a marketing analyst you would:
Perform short, medium, and long-term reporting of marketing funnelThe primary responsibility is the delivery of informative and accurate reporting on performance metrics, identifying performance to target, progress towards goals and areas of improvement
Generate weekly and monthly reporting for all major metrics and key initiatives, identifying and and researching kpis and operating metrics that are out of trend
Represent and communicate outcomes and data-driven analysis to various departments and senior management in consumable presentations with storylines
Support the development of measurement plans and kpi reporting based on set marketing objectives linked to key campaigns and always-on digital marketing tactics, including setting roi targets
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals
Compare and analyze trends in traffic and conversions as they appear in channel specific reports versus google analytics and websites to identify and troubleshoot tracking issues or other causes for conflicting data
Assist in project groups to answer emerging organization questions requiring in-depth analytics
Work with bi team to prioritize reporting needs
Seek out improvements in our internal reporting and performance monitoring to drive more accuracy, better insights, or more streamlined processes
Assist in designing, executing, and reporting on tests of digital marketing efficiency at the channel, ad type, platform and tactic levels
Use google analytics / hubspot and pardot to provide insights into prospect journey
Provide ad hoc analysis as needed upon request
You have:
Ba or bs, or equivalent work experience and passion, ideally in digital marketing
3+ years of related analytics experience
Strong analytical skills (including mastery of microsoft excel) and experience with reporting and data analysis, other analytical tool familiarity a plus (sql, sas, bi tools, etc.)
Experience with web analytics software and data visualization tools (e.g., mastery of google analytics, and experience with advertising platforms like facebook, linkedin, and twitter.)
Experience with google analytics, google analytics certification, a plus
Experience in understanding, representing, and communicating data-driven analysis to various departments and senior managementProficiency in powerpoint and visual presentation of data and data insights
Experience analyzing and reporting on paid, content, and marketing effort
Self-starter: proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
Ability to interact well with cross-functional teams
Bonus points for:
Experience with digital marketing analytics and tools, such as google analytics, appsflyer, salesforce and/or others
We offer:
100% employer paid benefits options - medical, dental, vision, prescription
Traditional and roth 401k with company matching
Continuous beverage service
Fun employer-sponsored events
A collaborative team culture
Consistent/set work hours
Challenging non-redundant daily duties
A voice in how things get done
Access to ongoing training
Disclaimer:
This job description is only a summary of the typical functions of the positionIt is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or dutiesAdditional duties and tasks may be assigned as part of the job functionLiquid web incReserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needsThe job description in no way creates or implies an employment contractThe employment contract remains “at will”.
Equal employment opportunity policy: liquid web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
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