Job details
Job type full-time
Full job description
Job description
Logmein is looking for a highly motivated growth product marketing manager specifically focused on growing lastpassLastpass is an award-winning password manager that helps millions around the world organize their online livesLastpass provides secure password storage to make going online easier and safer, with convenient access from any internet-enabled device.
The right candidate is data-driven, highly motivated to delight the end user, and has experience testing growth opportunities through multiple marketing channelsYou will be accountable for working with product management to develop a testing roadmap to drive end user growth.
The ideal candidate moves with ease from strategy to detailed execution of effective multi-channel programs to engage, activate and upsell end usersWe need someone who can drive a test and learn approach and can experiment rapidly across different channelsThis person should also be comfortable working closely with product, engineering, marketing and sales, as initiatives will span cross-functional teamsThis role reports to the director of growth and is an individual contributor roleThis person works on multiple projects and should provide solutions to problems of limited to moderately complex scope.
Responsibilities
Develop the growth marketing strategy and test roadmap for lastpass with a focus on experimentation and optimization across paid and organic channels.
Understand our sellers; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market
Be the voice of the customer and partner with product management, design and engineering to establish the global growth strategy and influence the product roadmap.
Measure marketing program performance and improve results through continuous testing
Develop data-driven lifecycle marketing strategies to promote product growth and retention
Design and execute tests to drive core kpis like product feature usage, retention and virality
Qualifications
3-5 years experience in marketing, preferably in a high growth saas environment
Experience working in complex technical organization across global offices/locations in an agile environment
Ability to manage multiple work streams concurrently and deliver on-time
Experience in saas, preferably with a freemium product
Experience w/ marketo or pendo preferred
Mobile experience a plus
