Job details
Job type full-time
Full job description
Job description
Logmein is actively searching for an integrated campaigns marketing manager to join our organizationIn this role, you will be responsible for building and executing fully integrated demand generation campaigns to drive marketing-generated pipeline growthYou will play a central role in bringing our marketing campaigns to life from strategy articulation to execution and optimization.
This is a remote-centric positionLogmein is open to hiring within the contiguous united states or within the province of quebec, canada.
Responsibilities
Partner with cross-functional marketing leaders to define strategies for product driven marketing campaigns including audience definition, messaging strategies, opportunity articulation & sizing and performance goals
Develops messaging and journey maps for each integrated campaign to enable teams to execute against the strategic vision
Writes master briefs to inspire the brand & creative team to develop exceptional creative ideas for each campaign
Partners with brand & creative to develop campaign toolkits to guide channel execution
Briefs for content and assets that are core elements of the campaign activation
Partners with localization team and regional teams to execute campaigns at a global scale including alignment on regional plans & asset translation
Leads cross-functional workstreams to build campaign activation plans to achieve business performance objectives
Partners with marketing analytics & demand gen teams to establish performance metrics & tracking capabilities for each campaign
Ability to review and interpret performance metrics to recommend campaign optimizations and strategic shifts as appropriate
Provides centralized communication to marketing leadership as single point of contact for all things related to campaign workstream
Qualifications
5+ years general marketing experience (b2b experience preferred) with 2+ years in campaigns or integrated marketing background
Bachelor’s degree in marketing or related field
A broad understanding of b2b full-funnel demand generation marketing principles including prospecting, nurture and cross-sell/up-sell motions to drive growth
Understanding of salesforce campaign structure, campaign setup & reporting
Exceptional communication skills (interpersonal, written & verbal)
Detail oriented & process driven while also being able to think creatively to solve problems
Exceptional project management skills
Ability to work in a fast-paced environment and drive projects with limited direction
Understanding and ability to articulate performance data into actions to drive results
Saas and global experience a plus
About logmein
Logmein’s category-defining products unlock the potential of the modern workforce by making it possible for millions of people and businesses around the globe to do their best work simply and securely—on any device, from any location and at any timeA pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement, logmein has become one of the world’s largest saas companies with tens of millions of active users, more than 3,500 global employees, over $1.3 billion in annual revenue and approximately 2 million customers worldwide who use its software as an essential part of their daily lives.
