Job details
Job type full-time
Full job description
Lucid is a research technology (restech) platform that provides programmatic access to first-party dataWith respondents in more than 100 countries, lucid enables anyone, in any industry, to survey online audiences and get the answers they needThese answers reveal the sentiments, motivations, and behaviors of target demographics – data that can be used to build business strategies, measure the impact of digital advertising, publish research, and moreFounded in 2010, lucid is headquartered in new orleans, la with offices throughout the us, europe, and asia.
Lucid is looking for a senior manager, product marketing to drive the marketing efforts for lucid’s growing integrations and supply customersThe ideal candidate will have a combination of business strategy, product marketing, creativity, analytical thinking, and communication skillsAs a member of the product marketing team, you will work closely with the product, sales, and other client-facing teams to deliver materials to ensure go-to-market success.
The senior manager, product marketing has the opportunity to be based remotely in the united states#li-remote
Requirements
Support product marketing team with go-to-market execution for new product feature releases including internal and external collateral development and sales training.
Partner with marketing to translate value propositions, positioning, and messaging to inform marketing and sales initiatives.
Working closely with the product management team, lead cross-functional and collaborative launch programs to ensure successful product rollouts.
Analyze market trends and gather customer feedback to inform the product roadmap.
Support marketing campaigns to ensure the adoption of current and new featuresMonitor results and make recommendations for future enhancements.
Support sales activities, bringing subject matter expertise, creativity, and innovation to sales and customer enablement cycles.
Work closely with the voice of the customer and revenue teams to help cultivate stories and value testimonials.
Work with services and enablement stakeholders to create messaging and positioning around current and upcoming services.
Support sales with focused training and sales artifacts (battle cards, faqs, positioning guides, objection handling)
Qualifications
Bs business administration/marketing or applicable work experience
4-6 years of software product marketing experience
Media measurement, marketplace, or integrations experience preferred
Experience managing gtm execution
Experience creating customer journeys, and deploying marketing against journeys
Experience creating battle cards, faqs, positioning, and objection handling to enable the sales team
Lucid`s hiring commitment
We understand that many candidates may not be perfectly qualified for a job postingExperience comes in different forms; many skills are transferable – and passion goes a long wayEven more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a dynamic, collaborative environmentWe want you to learn new things in this role, and we encourage you to apply if your experience is near the desired qualifications.
We also know that diversity of background and thought can enhance problem-solving and encourage more creative thinking, which is why we`re dedicated to adding new perspectives to the team.
At lucid we foster a collaborative and inspiring workplaceWe pride ourselves in doing this by recruiting, hiring and retaining diverse, passionate, and forward-thinking talentLucid is committed to and encourages an inclusive environment and we are dedicated to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran statusIf you have a disability or special need that requires accommodation, please let us know.
