Job details
Job type full-time
Full job description
Lucidworks is seeking a talented mid-career product marketer to help position a new saas product that we are launching this yearA large piece of that initiative will also be ensuring that legacy products run on a parallel track of demand, so the ideal candidate will be able to simultaneously position said new product as well as an existing enterprise product with a large install base.
The lucidworks product marketing team is telling true stories at the intersection of the most important trends in software:
Search – as the most effective way to put data to work for customers and employees,
Cognitive automation - as a new way to power decisions and connect data and insights,
Machine learning and ai – to improve our power as workers, shoppers and researchers,
Cloud computing – as the most effective way to bring new applications to market, and
Personalized applications – as the best way to delight end users.
You will collaborate with peers leading demand gen marketing, communication, analyst relations, enablement, product & engineering, customer success and professional servicesMarketing rolls up through the revenue organization at lucidworks, and works as one, cohesive and dynamic unit, so if you’ve ever had challenges getting time and attention from sales or product leaders, that challenge does not exist here.
You would work within a strong cross-functional product marketing team that creates open lines of communication across lucidworks, so we can produce a continuous stream of engaging thought leadership and technical and product launch content that positions us as the leader in the connected experience cloud category.
The role is located in our raleigh, north carolina officesWe are also open to san francisco bay area or remote candidates based in the us.
As senior manager of product marketing, you will lead several initiatives, all of which have a major, direct impact on the company’s revenue and market value:
Parallel product enablement: you will work closely with sales and growth teams to ensure both new product entrants and existing enterprise products are meeting revenue goals; support would include but is not limited to collateral creation and optimization of icps and messaging.
Beta program and trial product workflow management: your goal would be to track day-to-day results of two agile-style product demand workflows - beta program participant feedback loops and gtm product trial workflows, working together in an optimization flywheel.
Content creation for demand generation campaigns: you will create world-class data sheets, solution overviews, competitive briefs, videos, webinars, and blog posts that explain our products’ business benefits to the buyer and influencer personas who care about those benefits.
Competitive and market analysis: you will identify tools and consultants and work closely with the strategy and product teams to create a strong market and competitive intelligence program that will help inform product and marketing strategy.
You have:
5+ years professional marketing experience in enterprise software and/or saas software, preferably related to applications for search, data and analytics
Experience building sales enablement messaging and collateral as well as auditing and optimizing existing content and messaging repositories
Professional portfolio of examples of engaging web copy, videos, blog content, white papers and social media
Some experience leading beta programs and creating trial product workflows or self-service demos to drive product adoption and revenue growth; essentially a focus on product-led growth
Competitive and market analysis experience with a proven record of applying findings to product growth and vertical segment penetration
Bonus points for professional experience in any of the following:
Professional experience in any of the following:
Retail and/or ecommerce
Marketing customer service solutions
Marketing workplace knowledge management software
Marketplace and data partner ecosystems
Covid vaccination:
Lucidworks policy requires employees to be vaccinated before they visit an office.
We are a remote first company but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination or exception.
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Please note that at this time lucidworks is unable to sponsor us employment authorization (both new and transfer).*
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About lucidworks*
Lucidworks is leading digital transformation for some of the world`s biggest retailers, financial services firms, manufacturers, and healthcare providersBy fusing the power of search and ai, lucidworks creates connected experiences for shopping, work, research, and supportBrands like lenovo, reddit, and red hat rely on lucidworks to power personalized experiences that delight customers and empower employees.
Fusion is our cloud-native, ml-powered search platform that integrates open-source projects spark and solr with our proprietary code for query intent prediction, low latency search, hyper-personalization and smart app creationOur products include applications that run on the fusion platform including predictive merchandiser, which helps ecommerce teams harness the power of ml to improve ecommerce conversion and smart answers, which enhances chatbots and virtual assistants with natural language processing and deep learningWe believe in building a team to deliver these products that make searching for insights a uniquely personal experience for a worldwide community of users.
Lucidworks believes in the power of diversity and inclusion to help us do our best workWe are an equal opportunity employer and welcome talent across a full range of backgrounds, orientation, origin, and identity in an inclusive and non-discriminatory wayApplicants receive consideration based on the relevant talents, skills, and experiences they offer to our companyThank you for your interest and we look forward to learning more about you.
Job type: full-time
Work location: multiple locations
