About lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and workWith 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiencesLearn more about lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, linkedin: /lumentechnologies, twitter: @lumentechco, facebook: /lumentechnologies, instagram: @lumentechnologies and youtube: /lumentechnologies.
The role
In the financial services space, we know that it is not always easy to stand out in the crowd, but at lumen we have a dedicated team committed to helping our customers do just thatWe have a platform of amazing things that include edge, sd-wan, sase, security, and service from anywhereOur financial services and account based marketing manager will be the author of the customer engagement strategy while leveraging account based marketingThis strategy should include; strategic partnerships, account planning, data, messaging content, digital, social, events, executive alignment, intimacy, sponsorships, and other tactics that will resonate with customers.
The main responsibilities
Analyzes data, assesses market trends, engages with subject matter experts, conducts literature review, prepares reports to develop segmentation, targeting, positioning, and recommend the marketing mix.
Translates business needs into actionable sales and marketing programsIdentify areas of unaddressed market opportunity and propose innovative solutions and campaigns to capture the opportunity working with the solutions team to develop.
Develops marketing messaging and materials for financial services campaigns that are consistent with the company and brand positioning and aligned to target personas and segments working with 3rd party resources and internal teams to execute
Support sales, marketing, and product stakeholders as a vertical marketing subject matter expert through workshops, public appearances, account planning, and publishing.
Interface with field marketing & team regularly to ensure tools, initiatives, and best practices are adopted in regions and leads are followed up on.
Collaborate with segment strategy, solution marketing, marketing operations, and corporate marketing to develop demand generation strategies targeting key customer segments in alignment with sales feedback, new product releases, and market opportunities
Employs a disciplined approach to lead management and program performance, aligning lead management process to campaign strategies and partnering with inside sales (where appropriate) to enable effective disposition and nurturing of leads
Partners with marketing operations teams to measure /analyze solution and program performance and to optimize programs as needed on an ongoing basis.
What we look for in a candidate
Qualifications
Bachelor degree (equivalent experience) with 8+ years of experience in marketing with at least 5 years in financial services
Influencing and strong interpersonal skills are needed to facilitate c-suite presentations and conversations.
Passion and experience in the tech landscape (cloud, edge, security, sase, etc)
Thrives in a culture of exponential change and is a change maker.
Customer-centric skills in customer journey mapping, outcome-based messaging, and sense making
Experience with agency and budget management.
Ability to analyze information, ask questions, and gain insights that lead to strategic answers.
Results-oriented leader with prior successful experience in a dynamic, highly matrixed corporate environment, who is detail-oriented and has a strong focus on delivery milestones.
Preferred
Sales experience
Product experience
Technology marketing background
Masters degree or mba
Requisition #: 263616
Eeo statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”)We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classificationIt is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this jobJob duties and responsibilities are subject to change based on changing business needs and conditions.
Salary range
Salary min :
100440
Salary max :
223680
This information reflects the anticipated base salary range for this position based on current national dataMinimums and maximums may vary based on locationIndividual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensationDirector and vp positions also are eligible for long-term incentiveTo learn more about our bonus structure, you can view additional information hereWe`re able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, lumen offers a broad range of health, life, voluntary lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeingYou can learn more by clicking here.
Note: for union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
Salary range
Salary min :
100440
Salary max :
223680
This information reflects the base salary pay range for this job based on current national market dataRanges may vary based on the job`s locationWe offer competitive pay that varies based on individual experience, qualifications and other relevant factorsWe encourage you to apply to positions that you are interested in and for which you believe you are qualifiedTo learn more, you are welcome to discuss with us as you move through the selection process.
