Job details
Job type full-time
Full job description
The copywriter develops strategic storytelling across multiple platforms.
The copywriter collaborates with the creative director and art director in project development and manages the work of any additional copywriting resources.
The copywriter is responsible for the quality and completion of copy and content for all of the clients in their portfolio.
The role:
Read, understand, and follow client brand guidelines.
Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements.
Attend client project briefings, meetings and debriefs.
Research, create, edit, and maintain copy in a wide range of promotional and sales writing styles that properly reflects each client’s strategy.
Develop or edit content on behalf of our clients for use in direct mail, email, landing pages, websites, banner ads, and other marketing materials.
Study products or services to determine the main selling features to help create competitive edge and act as a product/drug information specialist.
Gain working knowledge of client challenges in relation to overall market.
Work on multiple projects simultaneously with the creative strategist and art director to support creative approaches to communicate the client’s message about the product.
Occasionally deliver pitch work to the client including the explanation of analysis and structured justification for creative direction on projects.
Understand marketing plans including objectives and strategies and how success will be measured.
Recommend testing strategies to gain further insights while taking into account client learnings.
Contribute innovative ideas appropriate to the client marketing strategyIncorporate client input into ongoing projects and maintain best practice documentation.
Defend strengths of concepts while remaining open to alternatives and further explorations.
Support the creative strategist in preparing for focus groups, workshops, and client strategy presentations.
Provide support to sales team and corporate projectsMay contribute to the mmc corporate marketing initiatives.
Organize and oversee work to any additional copywriting resources, assuring it’s of the highest quality, on-brand, on-brief, effective, and aligns with best practices.
Assist with training as needed.
Skills required:
Expert knowledge of complex/technologically-driven storytelling.
An understanding of psychology as it pertains to marketing and customer buying decisions.
Ability to understand and capture the tone of a client`s brand and customers in all settings and mediums.
Exceptional ability to create content audiences are looking for and the path to conversion.
Excellent written and verbal communication skills.
The insight to identify problems and take measures to rectify them.
The resilience to work across a number of projects and balance a heavy workload.
Ability to produce high-quality work under pressure whilst maintaining a cool outlook
A personable and professional character that will allow you to build rapport with clients and team members.
Education requirements:
Bachelors in marketing, advertising, communications, or related fieldEquivalent combination of relevant education and experience will be considered.
Minimum of 2-5 years building products marketing b-to-b writing experience preferred.
