Job details
Salary $45,000 a year job type full-time number of hires for this role 1
Qualifications
Public relations: 3 years (required)
Full job description
Maine farm bureau association (mefb) is a grassroots non-profit membership organization working to advocate for maine farmers on the local, state and national levelOur unique structure allows farmers to decide our policy work and participate in our lobbying effortsAs the `voice of maine agriculture` we represent all commodities, production methods and sizes of farms.
Position summary
We are seeking a public relations manager (pr manager) to nurture a strong industry network, increase awareness and develop an enviable image by developing and executing effective communication and media relations programsThis person will be an enthusiastic and collaborative communicator who will be responsible for developing and implementing strategies that increase mefb visibility to diverse audiences, and increase marketing and media activities to increase membership, member engagement, strengthen the mefb brand and expand overall visibility of mefb`s work, ensuring that all communications, development and strategic goals are met.
The pr manager reports directly to the executive director and, as part of a small, close-knit staff, works with others as necessary on marketing, fundraising and programming needsThis multi-faceted role must balance a number of duties, and the position requires a professional individual with the ability to work efficiently on multiple projects, prioritize, follow through, and communicate effectivelyThe pr manager must be a self-starter who demonstrates a flexible and adaptable work style, and respond quickly and efficiently to things as they happenThe pr manager must have related nonprofit communications and fundraising experience, excellent writing and editing skills, proficiency in a range of web, design and database applications and basic event production skills.
Responsibilities
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Develop media campaigns for advocacy efforts
Develop media toolkits to share with other organizations to promote events
Coordinate all public relations activities
Assist communications specialist to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate pr results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting members and make appropriate recommendations regarding communication strategy surrounding them
Oversee all fundraising events and seek out opportunities for financial support through grants and sponsorships while raising awareness of mefb`s goals and efforts
Other duties
Actively participate in staff meetings
Assist other staff with projects as assigned
Serve as a representative in public settings as necessary
Other duties, as assigned
Skills
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, facebook, twitter, etc.
Event planning experience
Strong knowledge of excel, wordpress, constant contact, adobe and asana
Advanced user of microsoft office, windows, apps and web
Familiarity with social media etiquette and advancing meaningful, aesthetically consistent campaigns
Ability to effectively meet deadlines and independently organize workflow
Able to lift and move up to 30 lbs
Ba/ma degree in marketing, advertising, communications or a related discipline
Job type: full-time
Pay: $45,000.00 per year
Benefits:
Dental insurance
Flexible schedule
Health insurance
Paid time off
Experience:
Public relations: 3 years (required)
Work location:
One location
Work remotely:
Yes
Work location: one location
