About marketerhire
Marketerhire’s mission is to make great marketing accessible to all.
Launched publicly in early 2019, marketerhire has quickly become the largest talent marketplace for marketers and is already a leader in defining the categories of on-demand staffing, future of marketing, and future of work.
Marketerhire is already one of tech’s fastest growing marketplaces with over 30,000 companies joining including leading companies from every category and stage, such as netflix, hp, angel list, plaid, and allbirdsBacked by leaders across the tech ecosystem, marketerhire is well capitalized by successful investors including the founders/execs of zillow, goodrx, lambda school, wpp, ziprecruiter, thrive market, and more.
We also contribute to the future of work, helping our marketers earn significant additional income while eliminating the hassle and risk of freelancing full-timeBy default, all of our engagements are remote, enabling our talent to work anywhere in the world.
At marketerhire, we’re passionate about building a diverse teamWe care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.
If your experience is this close to what we’re looking for, please consider applyingExperience comes in many forms – skills are transferable, and passion goes a long wayWe know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to applyWe are a fully remote company, giving you the freedom to live and work where you would like.
Position description
The senior marketing analyst will assess the performance of acquisition, activation and engagement marketing activities, guide investment in new and existing channels and make recommendations for optimizationThis role will define and execute on a strategy to help marketing teams better understand the impact of their channels on revenue growth, which will in turn help them make optimal decisions about how to configure and deploy new and existing channels.
Reporting to the vp of growth, you will guide decision making for the executive team by continuously improving marketing measurement, deriving cost targets and forecasting marketing-driven revenue growthYou will work closely with marketing leadership to develop reporting for kpis for performance and lifecycle marketing channels, design and interpret experiments and use data to guide marketing strategyFinally, you will evangelize analytics best practices on the team and make marketing analytics as “self-serve” as possible for stakeholders.
Responsibilities
Drive analytics for a rigorous, performance-focused marketing program, empowering stakeholders to use data to set and achieve the right goals for our business
Develop and own custom reports to measure key performance indicators for performance and lifecycle marketing programs
Continuously improve the team’s understanding of marketing impact by iterating on attribution modeling, media mix modeling and lift testsOwn marketing measurement vendor relationships
Derive cac targets for performance marketing channels informed by ltv predictions and experiment resultsInfluence executive decision-making regarding marketing investment
Design experiments to optimize marketing channels and build frameworks to automate experimentation process
Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure.
Partner with finance to forecast marketing investment and revenue growth
Effectively present and communicate analysis to the company to drive business decisions.
Requirements
You have...
4+ years of experience in an analytically-driven role (marketplace experience preferred)
2+ years working with a growth team in a data-centric role
Deep understanding of marketing measurement approaches (attribution, media mix modeling, lift testing, etc.)
Working knowledge of digital and offline performance marketing channels such as paid search, paid social, streaming tv, linear tv, etc.
Advanced sql knowledge (window function, cte, etc)
Experience designing and interpreting experiments to optimize marketing channels (creative testing, media optimizations, etc.)
Strong communication skills, able to communicate effectively across a wide range of audiences
You are...
Excited to growYou are looking to build or deepen your marketing analytics experience with an emphasis on marketing measurement, experimentation and marketing analytics infrastructure
Humble, hungry, and smartYou have a natural sense of curiosity and are constantly trying to improve
Self-sufficient, ready to roll up your sleeves, and not afraid of ambiguity
In the first month you will
Review our data sources, data infrastructure and analytics architecture
Conduct data audit and develop data dictionary
Discuss data, dashboarding and kpi needs with marketing leadership
Build high priority dashboards in looker
In the first three months you will
Complete data audit
Identify and implement one significant iteration to our marketing measurement approach
Refine cac targets for performance marketing channels
Opportunity size new marketing channels and make recommendations for marketing priorities
Represent performance marketing in budget planning meetings
In the first six months you will
Develop an experimentation framework for performance and lifecycle marketing channels that stakeholders are using to increase the throughput of experimentation
Own performance and lifecycle marketing forecasting with finance
Identify and onboard 3rd party marketing measurement partners
