Job details
Job type full-time
Full job description
Brand planner
Location: remote/telecommute
If you want to know exactly where you’ll be in five years, then don’t respond to this adBut if you get energized by work that gives you access to the most innovative tools in the advertising industry, challenges both your left and right brain, and pushes the boundaries of your imagination, please read on.
We’re an all-inclusive television advertising agency with our home base in minneapolisHowever, you can work from anywhere that works for you including cities like chicago, atlanta, new york, austin, phoenix and more.
Role overview
This role reports to the svp of brand strategy and blends the domains of qualitative and quantitative market research, technology, and analytics to build successful tv campaignsYou will play a crucial role in building out a new brand planning capability for marketing architects, working with multiple teams throughout the agency as well as across the variety of impressive marketers and brands we serve.
This is not a traditional communications planning jobWe use tv adverting to drive immediate business results while building famous brandsThe role of performance brand planner will help us (re)define market positioning, identify immediate and long-term customer needs and motivators and discover growth opportunities for the brands we work with.
To be successful in this role the qualified individual needs to demonstrate:
Great communications skills.
A desire to understand what drives and motivates people.
Quantitative and qualitative market research knowledge.
Experience finding new ways to discover insights that drives results.
Communications and brand strategy expertise.
Open to working with multiple forms of research and adept at data synthesis.
Ability to dig for data, uncover insights and apply them to positioning and communications planning.
Qualifications
Experience in strategic communications, advertising, or business emphasis
4-7 years of relevant professional experience with at least 3 years in an agency strategy or planning role
Fluent in brand and communications planning
Ability to collaborate, create, and present work
Company overview
Marketing architects is an all-inclusive tv agency that gives performance brands access to high-quality, effective tv campaigns without the traditional high entry cost and ongoing challenges of optimization, scale, and measurementFounded in minneapolis, marketing architects has been helping companies connect with their customers in new and surprising ways for more than 20 years.
It’s not easy work, but it is rewardingIf you’re up for the challenge of your career, let’s talk.
Curious about who we are? check out our careers page to learn more about our benefits and culture, https://www.marketingarchitects.com/careers.
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