Job details
Job type full-time
Full job description
Posting date oct 06, 2021
Job number 21111259
Job category sales & marketing
Location marriott international hq, 10400 fernwood road, bethesda, maryland, united states
Brand corporate
Schedule full-time
Relocation? n
Position type management
Located remotely? y
Marriott international is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeedWe believe a great career is a journey of discovery and explorationSo, we ask, where will your journey take you?
Job summary
Marriott international is seeking an experienced creative director to play a key role in developing the creative strategy, generating creative concepts and executing brand, visual identity, print, collateral, and digital marketing initiativesThe creative director will lead the internal creative team & manage external creative agencies in the development of breakthrough marketing campaigns in partnership with the brand, loyalty, & content marketing teamsThe creative director must excel in highly conceptual design and display an aptitude for strategic thinkingThe role will be a core member of the global creative center of excellence and be capable of leading creatives (art, copy, video, & design) to produce work that exceeds brand team expectationsThe creative director will also partner with the srDirector, agency operations to develop a training & governance curriculum that engages our global continent marketing partners.
The creative director should have a well-rounded approach to developing multi-million-dollar marketing campaigns expressed through all mediums including: tv, print, ooh, social, & experientialAn expert storyteller who can fashion award-winning narratives that build the brand through all mediums and delivers a unique experienceThe job includes hands-on development as well as supervising external agencies and contractors to ensure that all collateral follows both brand and industry standardsExamples of new art executed includes photo-shoots, illustrations, digital imaging and the research of stock photography.
Candidate profile
Education and experience
10+ years of art direction and design demonstrating progressive career growth and a pattern of exceptional performance.
Creative agency, publisher or in-house brand creative leadership experience
4-year degree from an accredited university in graphic design, art advertising, product design, advertising, or related field
Demonstrated experience with digital marketing and advertising design execution
Demonstrated experience with social media marketing, content, and advertising
In-depth and up-to-date understanding of design trends and industry best practices
In-depth and up-to-date understanding of social platforms, devices and trends
Experience handling and prioritizing multiple projects across multiple brands/ stakeholders
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
Experience with travel industry is a plus
Experience leading multi-million dollar consumer marketing campaigns with a focus on tv, print, ooh & social, preferred
Core work activities
Leading strategy and execution of holistic digital and social initiatives:
Partner with vp, creative to set global center of excellence strategy & identify projects that will advance marriott international business goals
Ensure that creative meets brand guidelines and production standards.
Leads a team of associate creative directors – ensuring that each assignment attacks the business problem from different points of view while producing concepts consistent with the brand strategy.
Serves as a career manager as the senior most design authority on the team, helping to elevate and guide the creative team members to apply modern design techniques and harness new ways of thinking to execute campaigns.
Partner with account services team to proactively seek new projects from brand, content, & continent teams.
Supervise the execution of new art such as photo-shoot, illustrations, digital imaging and the research of stock photography
Organize and prioritize the creative process so the approval process will not be delayed
Work closely with entire internal team to develop effective, impactful ideas based on tactical plan.
Oversee and implement visual strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.
Manage agency / freelance resources and oversee strategic initiatives related to digital and social strategy for assigned brands.
Consult and partner with stakeholders to provide expertise:
Liase with marriott content studio to collaborate on influencer, mlive, and content creation where relevant.
Liaise with internal social media teams to collaborate on best practices.
Develop strong relationships with marriott subject matter experts and channel leaders, agencies, media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high-quality on-strategy creative is delivered.
Monitor and report out on industry best practices and competitive/landscape trends
Liase with internal and external pr teams to ensure tight integration and holistic campaigns.
Assist senior associates in achieving business results by:
Identifying opportunities to enhance process
Participate in annual planning sessions
Achieving results within scope of responsibility
Maintaining goals
Submits reports in a timely manner, ensuring delivery deadlines are met.
Promotes the documenting of project progress accurately.
Provides input and assistance to other teams regarding projects.
Managing work, projects, and policies
Manages and implements work and projects as assigned.
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Analyzes information and evaluates results to choose the best solution and solve problems.
Provides timely, accurate, and detailed status reports as requested.
Demonstrating and applying discipline knowledge
Provides technical expertise and support to persons inside and outside of the department.
Demonstrates knowledge of job-relevant issues, products, systems, and processes.
Demonstrates knowledge of function-specific procedures.
Keeps up-to-date technically and applies new knowledge to job.
Uses computers and computer systems (including hardware and software) to enter data and/ or process information.
Additional responsibilities
Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
Demonstrates self confidence, energy and enthusiasm.
Informs and/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
Managing and conducting human resources activities
Interviews and hires employees.
Promotes the fair and equitable treatment of employees.
Facilitates regular, ongoing communication in department (e.g., staff meetings).
Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
Solicits employee feedback.
Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to standard and local operating procedures (sops and lsops) and supports the peer review process.
Conducts annual performance appraisal with direct reports according to standard operating procedures.
Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
Identifies talents of direct reports and their teams and assists with their growth and development plans.
Management competencies
Leadership
Communication - conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Leading through vision and values - keeps the organization`s vision and values at the forefront of decision making and action.
Managing change - initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
Problem solving and decision making - identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
Professional demeanor - exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Strategy development - develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing execution
Building a successful team - uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
Strategy execution – ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for results - sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building relationships
Customer relationships - develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
Global mindset - supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Strategic partnerships - develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., hr, sales & marketing, finance, revenue management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating talent and organizational capability
Organizational capability - evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent management - provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and applying professional expertise
Business acumen - understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Continuous learning - actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.
Strategy knowledge - understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage business operations and generate innovative solutions to approach function-specific strategic work challenges.
Basic competencies - fundamental competencies required for accomplishing basic work activities.
Basic computer skills - uses basic computer hardware and software (e.g., personal computers, word processing software, internet browsers, etc.).
Mathematical reasoning - adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
Oral comprehension - listens to and understands information and ideas presented through spoken words and sentences.
Reading comprehension - understands written sentences and paragraphs in work related documents.
Writing - communicates effectively in writing as appropriate for the needs of the audience.
At marriott, we are committed to putting our associates first and their health and safety are our highest prioritiesThis position requires associates to be fully vaccinated for covid-19 per current cdc standards or approved for a medical or religious accommodation.
Marriott international is an equal opportunity employerWe believe in hiring a diverse workforce and sustaining an inclusive, people-first cultureWe are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
