Job details
Job type full-time
Full job description
The demand generation center of excellence within global b2b marketing supports mastercard’s business growth by leading innovation, analytics and scale across b2b demand generation effortsThis includes execution of campaigns for the strategic growth business unit and establishing consistent technology, processes and reporting across all business units.
Role
Reporting to vice president, global b2b marketing, the associate analyst role has three primary focus areas:
1) foster innovation by piloting and scaling new technology features and applications
2) drive excellence through data management, analytics and insights
3) execute demand generation campaign deliverables including web forms, newsletters, email automations, webinars/virtual events and other channels
Responsibilities
Partner across the company to drive innovation and excellence in b2b demand generationApply these principles directly in practice with campaign execution for several business linesSpecific functional responsibilities include:
Identifying/piloting new technology for addition to the marketing tech stack
Partnering with digital marketing to define new features and platform enhancements
Partnering across business units and regions for reporting to global dashboards
Managing data hygiene across tech platforms to enable asset sharing and analytics
Extracting insights from results to inform continuous process improvement
Developing brief training and “how to” modules to share best practices
Supporting business teams by executing outbound communications to prospects
All about you
Curious about technology and finding new ways to use it to solve problems
Strong analytical mindset with ability to extract insights from data
Ability to support and collaborate across multiple teams and locations
Strong organizational skills to manage project tasks and data structure
Creative and agile, with a can-do spirit to drive initiatives to conclusion
Experience in executing digital, social and event marketing campaigns
Working knowledge of marketing and sales tools (salesforce, pardot, adobe analytics)
Experience with web tools; (html, adobe experience manager) a plus
Due to covid-19, most of our employees are working from homeWe’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotelyWe value the safety of each member of our community because we know we’re all in this together.
Mastercard is an inclusive equal employment opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requestingDo not include any medical or health information in this emailThe reasonable accommodations team will respond to your email promptly.
Corporate security responsibility
Every person working for, or on behalf of, mastercard is responsible for information securityAll activities involving access to mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
• abide by mastercard’s security policies and practices;
• ensure the confidentiality and integrity of the information being accessed;
• report any suspected information security violation or breach, and
• complete all periodic mandatory security trainings in accordance with mastercard’s guidelines.
