Job details
Job type full-time
Full job description
Overview **
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Mednax services, incIs a national medical groupOver the last 40 years, through our network of over 3,500 clinicians in 39 states and puerto rico, we have reshaped care delivery within women`s and children`s specialties and subspecialtiesOur clinical teams care for the unique population of high-risk pregnancies and critically ill infants and children in both hospital and ambulatory clinical settingsOver the years, clinicians practicing as part of pediatrix and obstetrix medical groups have used evidence-based tools, continuous quality initiatives, clinical research, and telemedicine to enhance patient experience, outcomes and provide high-quality, cost-effective patient careOur nationwide team of almost 8,000 employees, including physicians, advanced practitioners, clinical leaders, business and operational experts who work together every day to fulfill our mission to take great care of the patient®We invite you to join the mednax family and help shape the future of health care.
Responsibilities
Mednax is looking to hire a digital marketing director who will oversee the planning, development, implementation, and management of the company’s digital marketing strategyThis position will work collaboratively with the marketing and communication team, as well as with outside vendors, to enhance and promote the organization’s brand awareness and services provided by its affiliates and subsidiaries, through website and digital marketing campaign development, optimization and analysis.
Must possess excellent written and verbal communication skills
Bring innovative concepts for creating new marketing campaigns and strategies that attract, educate and inform constituents such as patients, potential new hire candidates and current and future business partners.
Successfully lead and mentor others and collaborate cross functionally with other specialties
Coordinate market research and trends, and analyze resulting data to identify new digital opportunities
Experience with web analytics tools and software, including but not limited to google analytics and hubspot, and seo applications
Experience leading and optimizing agencies, enforcing timelines, and closely managing their budgets with demonstrated roi.
Manage delivery of marketing campaigns and programs to promote company products and/or services and brands through, web site initiatives, special events, promotions, and other forms of digital media
Establish effective working relationships with sales and agency leadership to ensure that our services are implemented through sales enablement and marketing demand generation programs
Stay abreast of market trends to drive new inbound marketing strategies
Follow and enforce brand identity standards for all materials
Lead digital marketing efforts for company-sponsored events as requested (medical directors meeting, etc.).
Perform other duties as assigned
If candidate is not located in market, should be capable working from a home-office settingLimited travel may be required
Supervisory responsibilities
Senior marketing specialist
Web production specialist
Social media manager
Effective november 1 st, 2021 mednax will require all employees and new hires to be vaccinated against covid-19, unless they qualify for an approved medical and/or religious exemption.
Qualifications
Bachelor’s degree in marketing, advertising, journalism, communications or related field
8+ years of experience in marketing/healthcare industries, with knowledge of management concepts, practices, procedures and employee communications
Strong editing, writing and facilitation skills
Hubspot or other marketing automation tool expertise a plus
Solid verbal and interpersonal communication skills
Extensive project management skills and experience
Ability to think strategically and handle multiple priorities
Demonstrated effectiveness developing strong relationships with all levels of the organization
Word processing, database, desktop publishing and graphics software skills
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*mednax is an equal opportunity employer*
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status
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Job type: full-time
Work location: multiple locations
