*** the person in this role will cover the florida region of the us and must reside in this regionWe have the flexibility to upgrade the role for the ideal candidate***
Careers that change lives:
The role of marketing has never been more central to the growth for medtronicWe value marketers with strong customer and market insights, which are foundational to our ability to respond to customer needsValue proposition, content, and messaging expertise are critical to drive customer engagement and acceptanceBroadening the perception of what medtronic can deliver is vital to the growth of our new technologies and servicesWe strive for an integrated, seamless experience to meet our customers expectations and demands.
Make an impact with patients suffering from chronic venous insufficiency (cvi)Help improve patient access to therapies that improve their lives by engaging with customer physicians, referring physicians, and the sales team to educate and develop the patient journeyWe are looking for a field-based marketing manager to raise awareness and educate on chronic venous insufficiency (cvi) and our therapiesThis role sits within the market development group and will collaborate closely with sales, as well as medical affairs and product marketing.
To be successful in this role you will need to develop comprehensive clinical knowledge of medtronic’s superficial and venaseal and closurefast products, and the ability to effectively communicate that knowledge to the public, including potential referring physicians, treating physicians, clinical staff, and patients in order to support our us market development strategy.
We value what makes you uniqueBe a part of a company that thinks differently to solve problems and deliver meaningful innovations.
A day in the life:
You will increase market penetration for venaseal and closurefast by being the area expert for facilitating and executing initiatives to improve patient access to care for cvi patients.
You will work with the broader market development team, sales district managers, territory managers, and clinical specialists to develop strategies and tactical plans to accelerate access to better patient care.
You will travel throughout your area to educate and support customers, maintain a network of local key opinion leaders and cvi champions, and to assist in the sharing of best practices from successful hospitals and clinics throughout the country.
You will be responsible for educating and supporting key treating physician accounts as determined by supporting data, geographic canvasing and the direction of marketing leadership.
In conjunction with sales, market development, and marketing communications you will identify, create, and execute referrer and patient awareness campaigns in under-penetrated locales.
You will work directly with referring physician specialties such as family practice, internal medicine, podiatry, wound care center staff and other specialties with an indication to refer a patient for further disease state evaluation with a direct focus on the care pathway.
You will provide advanced clinical knowledge on venaseal and closurefastEducate physicians and support staff on product instructions for use, troubleshooting, clinical data, industry news, and relevant competitive positioning.
You will share patient pathway, market, and competitor information with the broader marketing team and leadership; provide insight into the operationalization of our strategies; and help inform our strategy and initiatives moving forward.
You will become a subject matter expert on cvi patient journey development and best practices.
You will provide weekly and quarterly summaries of performance against objectives to marketing management as well as attending quarterly performance reviews and all required meetings.
Travel - local and regional travel required up to 70% of the time
Must have:
Bachelor`s degree and at least 4 years of experience in a marketing, clinical, sales, or sales support role
Project or program management experience
Nice to have:
Master’s degree
Previous medtronic experience in clinical, sales or marketing, or experience in the healthcare industry, medical device or pharmaceutical preferred
Strong project management skills and experience coordinating and executing field-based marketing programs
Previous experience with developing and executing therapy awareness and education programs strongly preferred
Previous experience with clinical and technical product and procedures in a hospital or clinic-based environment
About medtronic
Together, we can change healthcare worldwideAt medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend lifeWe challenge ourselves and each other to make tomorrow better than yesterdayIt is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our teamLet’s work together to address universal healthcare needs and improve patients’ livesHelp us shape the future.
Physical job requirements
The physical demands described within the responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsFor office roles: while performing the duties of this job, the employee is regularly required to be independently mobileThe employee is also required to interact with a computer, and communicate with peers and co-workersContact your manager or local hr to understand the work conditions and physical requirements that may be specific to each role(ada-united states of america)
