Job details
Job type full-time
Full job description
The content optimization specialist will ensure best-in-class merchandising across meyer’s retailers platforms to maximize conversion of our brandsUsing extensive product knowledge and a consumer first mindset, continually review and note improvements needed on our product detail pages for content, copy, images, etcContinually audit and survey the top retail partners to identify new and better ways to merchandise our products with the goals of increasing traffic and conversionPartner with cross functional departments to prioritize, implement and execute updates to existing products in a timely manner as well as adjusting and enhancing future product detail page asset creationExtract insights about our products via customer reviews to help sales leaders and pm teams update and develop new products for sale within the e-commerce channel as well as identify improved ways to communicate and market existing products.
Although we are headquartered in vallejo, ca, this is a full time, 100% remote position that allows
You to work from anywhere in the u.s.
Essential job duties:
Continuous evaluation of meyer’s copy, content, images, etcAcross our retailer’s platforms to identify improvements to better engage consumers resulting in increased conversion.
Partners with brand and creative services to audit existing assets and identify opportunities to repurpose, recycle and enhance assets and content
By brand and/or category, create pdp asset style guides and templates for relaying critical information in a manner that fits within retailer product pages.
Document observations and make recommendations for content, copy, images, etc.
Identify need for and create video content to better serve different e-commerce platforms needs on pdp pages, brand pages and other platform applications
Identify opportunities to develop missing content where needed and lead initiative to create them.
Use understanding of the consumer path to purchase / customer journey to best appear and be selected on that path in the digital space.
Performing keyword research to center content optimization efforts around consumer search queries
Designing and running tests to gather data focused on best content types and placements on the product detail page
Aggregating, processing, and interpreting large amounts of consumer driven data to make recommendations on digital merchandising improvements
Audit new items to ensure all optimal content is in place - seo enhanced titles, copy, web collage, reviews, variations, video, back-end keywords, with the goal of eliminating the need for continual reworking of content.
Identify and execute quick fixes to the content in an urgent manner—in particular for high-volume items.
Identify products with substandard reviews, partner with cr on which items need manufacturer response to reviewsCollect key observations from reviews and share with appropriate teams to address issues on site (i.eInform copywriters so that critical questions can be addressed in bullets) and for future product development (pm, qa team)
Maintain a high level of product knowledge of all meyer brands.
Collaborate with cross functional teams and departments to map out the retail merchandising landscape and work towards creating best in class assets that fit both the retailer’s and the brand/product messaging goals .
With an entrepreneurial spirit and a “think outside of the box” mentality, take strategic ownership of all merchandising content with the aim of elevating consumer engagement and increasing sales.
Collaboration with e-merchandising team, copy team, and brand teams to share learnings and best practices in the digital merchandising space.
Peruse competitive product reviews for consumer feedback/acceptance of new product launches and share with internal cross functional teams.
Review and analyze competitive product on retailer sites to gauge tactics used to advantage their brands, communicate benefits, and offer product differentiation for channel and pricing purposes.
Handle special projects as assigned.
All other related duties as directed by sales management.
Minimum qualifications:
Bachelor’s degree in a business-related discipline or equivalent experience required
Extensive product knowledge of the meyer brands
High understanding of the consumer’s mentality for our core categories.
Highly analytical with a strong balance of quantitative and qualitative techniques preferred.
Expert level proficiency with ms excel
Detail oriented and highly organized.
The ability to handle multiple tasks simultaneously.
Proficiency with ms office, internet and g-mail.
Experience with an erp system and pim/dam, is highly preferred.
Experience with ibm cognos a plus.
Able to handle pressure and maintain a calm and courteous manner.
Effective verbal and written communication skills in english.
Demonstrate proper phone etiquette and communicate clearly and professionally.
Quick learner who is able to adopt new technologies and processes easily
The ability to work and think independently.
The ability to work in a fast paced team environment.
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Working conditions: *
Work is performed primarily indoorsLighting is artificialEquipment used includes standard office equipment i.eComputer, telephone, fax machine, printer and copierPhysical demands include sitting, repetitive use of hands, walking, and standingHours and days are primarily monday through friday with some weekends requiredPosition requires close contact with all meyer employees and outside vendorsSome travel required, including select trade shows, visits to retailers and external vendors.
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Education*
Required
Bachelors or better in business administration or related field
Behaviors
Required
Detail oriented: capable of carrying out a given task with all details necessary to get the task done well
Motivations
Required
Flexibility: inspired to perform well when granted the ability to set your own schedule and goals
Growth opportunities: inspired to perform well by the chance to take on more responsibility
Job type: full-time
Work location: multiple locations
