Brand strategist overview the brand strategist will be a part of midan’s customer insights team (cit) specifically supporting tyson fresh meats brand portfolioWorking with the account management team, the brand strategist will bring understanding and insights that help create effective strategy and execute results driven campaignsThe brand strategist is able to analyze culture, trends, the client’s business, the market landscape, the brand strategy and the b2b customer or the consumer to become a trusted advisor to the internal midan team and consult to the clientThis role will collaborate with a cross functional team to include: market research, customer insights, account management, martech and creative services to develop frameworks for strategic communicationsThe brand strategist will develop and persuasively communicate brand positioning and b2b/b2c insight to communications plans; clearly and persuasively communicate thoughts and ideas while demonstrating poise, intellect, professionalism and a strong commitment to client’s goals and objectivesWhat you`ll do
Develop | write and contribute insightful creative briefs to inspire creative services and martech and make a meaningful impact to our clients’ businessForm point of view on brand and target specific topic areas and in partnership with market research identify gaps in information and opportunities to develop more meaningful and data-driven insights.
Communicate | collaborate with a cross-functional team and support strategic rationale across an integrated mix of teams including customer insights, account teams, pr, martech and creative services developing and communicating recommendationsParticipate as needed in leading and guiding brainstorms and workshops.
Execute | provide day-to-day strategic support for key external customers and internal stakeholdersLeverage data from multiple resources to inform various stakeholders on key industry trends and share information broadly to move the client’s business forwardManage brand strategy related projects and be a strategic sounding board for cross-functional teams.
Understand | understand the drivers of client business, cultural dynamics, target behaviors and attitudes and how tyson fresh meat’s brands fits into the overall pictureKeep abreast of the latest trends (market, culture, technology) as well as user insights to leverage them into impactful marketing activities and dynamic, thoughtful creative briefs.
Who you are
Naturally inquisitive | driven by an insatiable curiosity and an innate desire to question the status quoConstant learner who is intent on understanding consumer behavior and attitudesWilling to speak up and defend strategic recommendations to both internal and external stakeholders.
A builder | entrepreneurial attitude coupled with a strong business acumen to drive resultsAbility and appetite to bring people togetherInnate ability to marshal people and create gravity around ideasCommitted to doing what is best for the longevity of the team, company and clients.
Open and collaborative | our team is close-knit, supportive and works with a lot of unknowns – you must be a champion of team environments that are comfortable, encouraging and trustworthy.
Optimistic and resilient | digs in and figures out how to work around problems and unknownsTakes care of self and teamMaintains stamina and positivity under constraints.
Ego-less | we all wear the hats that need wearing- it’s a mentality that makes the team successful.
Job requirements
Minimum 3-5 years of working experience (including internships) in account planning, brand strategy or brand management.
Proven capabilities in key areas of brand development; brand positioning, brand architecture, messaging architecture, creative briefs, competitive analysis and consumer research.
Insatiable curiosity and passion about uncovering human truths, choices, and behaviors.
Willingness to bring forward ideas and play an active role in the discussion and implementation of strategic ideas
Extensive experience and genuine interest in brands, culture, strategy, insights and people.
Ability to manage multiple projects and assignments with deadlines.
Excellent organizational, communication, analytical and writing skills.
Expertise in ms excel and powerpoint required.
Must be willing to travel up to 20% of the time.
Education, training and network
Bachelor’s degree in communications, marketing/advertising, business administration, psychology, consumer behavior, or other related field.
Have an awareness of primary and secondary research methodologies, both qualitative and quantitative.
Food, cpg and fresh meat marketing, brand strategy or brand management experience is beneficial to this position.
Experience with developing innovative strategies and compelling creative briefs to both b2b and b2c audiences.
