Job details
Salary $27,000 - $36,000 a year job type full-time
Full job description
Branding and brand awareness
Manage the company’s social media platforms (e.g., posting, scheduling and community management) and maintain a brand presence that aligns with the company’s values, tone and voice, reputation and personality
Write relevant and relatable copy for social media posts to be approved by the communications director or the content team, as well as work with the company’s designer to develop visual graphics that accompany the post where appropriate
Develop additional content that fits with the company’s culture and current social trends (e.g., using appropriate hashtags, joining in on conversations, etc.)
Understanding kpis and data analysis
Review and analyze data, insights, analytics for each of the social media platforms
Monitor and gather data to provide reporting to key stakeholders and help develop strategic campaign plans
Conduct and analyze competitive analysis
Continually build and improve on successful social media tactics
Community outreach
Manage and communicate with readers, visitors, influencers, partners, etcThrough comments and direct messages based on company standards
Develop communities and connections with readers, visitors, influencers, partners, etc.
Assist with crisis management and feedback from readers and visitors
Strategy building
Provide ideas and insight on best approaches to building a strong social media campaign
Have a bachelor’s degree in marketing, communications, journalism or a related field, or equivalent experience
Be able to analyze key social media insights and develop strategic campaigns
Have at least 2-3 years of work experience in social media, digital marketing or related field
Strong familiarity with running social media platforms for businesses
Knowledgeable in building social media communities and campaign planning
Can write in 100% clear, fluent english
Proficient in using social media posting/scheduling applications such as hootsuite
Have a general knowledge of search engine optimization
Must provide samples of previous social media work
