Job details
Salary $90,533 - $103,467 a year job type full-time
Full job description
About naral pro-choice america
For more than 50 years, naral pro-choice america and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for every bodyWe are powered by our more than 2.5 million members from every state and congressional district in the country, representing the 7 in 10 americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.
As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on othersWe also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it.
Summary: naral pro-choice america is seeking a deputy digital directorr to join our growing digital departmentThis position is an integral part of a dynamic integrated digital program that drives outreach and communications for member engagement, public education, advocacy, and fundraising campaigns across naral’s digital properties.
The deputy digital director will support the digital director in the management of the digital department, annual planning and budgeting, and strategic planning and implementation of naral’s robust integrated digital public education, member engagement, organizing, fundraising, and advocacy campaignsThey will be responsible for executing the day-to-day operations of the digital department, managing and developing digital team members, vendor and consultant management and strategic planning, and owning the administrative functions of the departmentThe perfect person for this job is someone who’s passionate about digital activism, is looking to elevate their leadership and management skills, and aspires to lead a team or become a digital director down the road.
The responsibilities of the deputy digital director may also encompass other areas, as determined by the digital director.
Location: washington, dc or remote reports to: digital director positions reporting to this position: senior digital strategist, sms and digital strategist, srDigital manager, and digital designer this position is: full-time exempt; non-union managementlevel: vi salary: $90,533 - $103,467.
Responsibilities include, but are not limited to:
Working with the digital director to manage the day-to-day operations of the digital department and management of long term and rapid response projects.
Assisting the digital director with strategic planning and execution of naral’s digital program; public education and awareness, member engagement, advocacy, and fundraising digital campaigns and programs; paid advertising initiatives; national events; and data analytics and reporting.
Managing digital acquisition, engagement, cultivation, stewardship, and retention communications and outreach programs; including content development for email, sms, landing page, social media, creative, and digital content and outreach calendar.
Supporting digital director in the management of cross-department member experience team, and work with development, organizing, data, and communications departments to create and implement an integrated strategies that support naral’s member education, mobilization, acquisition, and fundraising objectives.
Driving data analytics, tracking, and reporting across paid and earned acquisition, fundraising, email, sms, social, and websites to inform audience, volunteer, and donor behavior models and segments.
Project managing cross channel digital content and message development for national advocacy, education, and fundraising campaigns.
Managing and supporting professional development of key digital staff, responsible for email and sms member communications, digital fundraising, and data management and reporting;
Owning management of departmental vendor relationships, contracts, and accounting.
About you:
Understands broad organizational messaging priorities and is able to align to strategic recommendations that bolsters digital engagement and acquisition.
Knows how to use a data-informed approach that incorporates testing, analysis, and tracking to build strategy and drive results for a robust digital programs;
CuriousInnovativeReady to drive the evolution of digital engagement by implementing new approaches to digital strategy and engagement;
Team player that possesses excellent communications skills and the capacity to adapt, be flexible and nimble; and
Demonstrates an interest and ongoing commitment to diversity, equity, and inclusion, and is able to draw from team members` strengths, empowering them to maximize their talents; contributes where needed to achieve and exceed goals; mentors and guides colleagues with regular feedback and recognition; clearly lays out vision and expectations to the team.
Ability to demonstrate multicultural competence—the awareness, knowledge and skills needed to work with others who are culturally different from self in meaningful, relevant and productive ways.
Personal and professional commitment to promoting and investing in cross-cultural skills and awareness related to individuals from broad backgrounds, races, ethnicities, religions, gender, sexual orientation, gender identity and disability.
Must be pro-choice.
Qualifications
Bachelor’s degree preferred;
Minimum 8-10 years of digital marketing experience, including work for political campaigns, issue advocacy groups, or in relevant marketing roles;
Experience with cms (like wordpress) and crms (like ngp and bsd) as well as knowledge of htmlexperience in digital engagement and advocacy-based community building as well as paid acquisition;
Experience with using social listening tools and analytics platforms, and using data to inform strategy.
Strong technical acumen, with the ability to quickly understand and communicate technical concepts and challenges to wide-ranging audiences in a digestible and engaging manner;
Proven track record for being a self-starter and working independently; and
Proven interpersonal, communication, and collaboration skills with the ability to build relationships with staff at all levels and to collaborate and work with a cross-functional team throughout the organization to meet goals and achieve results;
Demonstrated experience leading geographically dispersed teams, with a track record of success in managing and motivating staff in a fast-moving, highly collaborative environment;
Proven track record of developing, communicating and managing successful digital engagement strategies and campaigns;
Excellent oral, written and presentation skills, with the ability to translate complex information and implications for a variety of audiences;
Strong interpersonal skills and experience working collaboratively across cultures and timezones;
Solid systems thinker with a flair for organizational development;
Strong understanding of online and offline organizing, mobilization, and direct action;
Experience using some (or all) of the online platforms employed by the digital team, including but not limited to action kit, action network, wordpress, and social media channels.
Naral pro-choice america does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, or political affiliationCandidates with backgrounds, identities, and experiences that are historically underrepresented in reproductive freedom nonprofits are encouraged to apply.
