Job details
Salary $79,333 a year job type full-time
Full job description
About naral pro-choice america
For more than 50 years, naral pro-choice america and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for every bodyWe are powered by our more than 2.5 million members from every state and congressional district in the country, representing the 7 in 10 americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.
As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on othersWe also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it.
Summary: naral pro-choice america is seeking a senior digital strategist to join our digital teamThis position will play a crucial role in the strategy, development, campaign management, implementation, and evaluation of rapid response on our national and state online advocacy and fundraising campaigns.
The successful candidate will be responsible for the development and execution of a variety of cross-channel digital engagement strategies for naral campaignsA leading priority of the senior digital strategist will be to build, project, manage, run, and test creative digital organizing and member engagement email campaigns that integrate into a larger digital strategy to aid and advance naral’s mission.
The responsibilities of the senior digital strategist may also encompass other areas, as determined by the digital director and deputy digital director.
Location: washington, dc or remote reports to: deputy digital director positions reporting to this position: digital content specialist this position is: full-time, exempt, non-union | level: iv salary: $79,333- $90,667.
Responsibilities include, but are not limited to:
Overseeing all digital content production for national and state advocacy, engagement, fundraising, and rapid response initiativesDigital content includes email, landing pages, and blogs.
Supporting sms/mms program management, content, and strategy.
Collaborating with the digital team to develop compelling digital strategy plans that include paid and organic media, social media, email, web and sms.
Managing audience segmentation and digital calendar for national and state outreach.
Owning member engagement, cultivation, and retention strategy and content development executing email & sms targeting and testing strategies (including a/b tests, but also going beyond just a/b tests) in our crm (everyaction/mymembers) and for online products to increase reach, improve user experience, grow our membership and online fundraising.
Tracking, maintaining and interpreting advocacy, engagement, and fundraising performance tests and metricsRunning queries, creating reports and sharing analytics upon request.
Collaborating with design and video colleagues on the development of visual assets for all digital content.
Collaborating with the digital team and other stakeholders to shape the organization’s overall digital strategy and integrate it throughout our priorities and campaigns.
Working closely with naral’s communications, organizing, development, political and government relations departments to ensure the digital program advances the organization’s fundraising, growth, messaging, and electoral priorities.
Experimenting with new digital campaign tactics to tell the story of a campaign and engage our membershipAssisting with copywriting/editing for websites, blogs, social media, video, advertising, and graphics.
Supports website management,including uploading content, assisting with seo and keeping our website up to date with information and actions for our supporters.
Assisting with national event planning, content production, analytics and reporting, and promotion.
Supporting management and development of promotional campaigns for naral’s online store, including merchandise development, managing creative direction and graphic design guidance, backend site maintenance, and merchandise promotion.
Supporting management of department vendors including project timelines and administrative processes; including invoicing, filing check requests, routing contracts for approval, and other administration tasks as needed.
About you:
You’re a self-starter who thrives in rapid-response scenarios.
You’re confident writing an email from scratch, and can do so quickly, often and well.
You have excellent written communication, copy editing and research skills, including how to write an engaging campaign narrative, and the ability to tie together the core issues naral pro-choice america focuses on;
You have a demonstrated commitment to achieving goals set by leadership but are also capable of spotting and conceptualizing new, breakout campaigns in real time.
You have the ability to work independently and without extremely close supervision;
You’re comfortable in group brainstorm settings sharing your ideas and working openly and honestly with others to collaborate.
You have a sense of humor and don’t take yourself too seriously.
You’re passionate about political and cultural issues related to reproductive rights and women’s issues.
Qualifications:
At least five to seven years of campaign, advocacy or electoral experience within a digital, political, marketing or communications team.
Excellent writing and interpersonal communication skills.
Experience running and managing fast-paced and impactful email-based campaigns.
Experience using a membership database and/or crm and cms required(experience with everyaction and actblue a plus).strong comfort level with data reporting and analysis (email, landing page.
Strong attention to detail.
Clear understanding of, and a commitment to naral pro-choice america’s goal of building a political constituency to protect and promote the right of all women to exercise the full range of their reproductive choices, including abortion.
Knowledge of diverse groups, working with a multicultural workforce and sensitivity to and appreciation of cultural differences is required.
Must be pro-choice.
Naral pro-choice america does not discriminate on the basis of race, ethnicity, national origin, religion, socioeconomic status, sex, sexual orientation, gender identity and expression, age, disability, marital status, veteran status, or political affiliationCandidates with backgrounds, identities, and experiences that are historically underrepresented in reproductive freedom nonprofits are encouraged to apply.
