Job details
Job type full-time
Full job description
Director of technical marketing
Location: remote, usa
The principal product marketing manager is responsible for product marketing activities designed to increase sales growth and expand market shareThese include go-to-market planning and execution; product launch, release planning and execution; internal and external communications, including product education and industry-related thought leadership; integrated campaign planning, content development, and execution; and sales team enablement to support the buyer journeyThis position requires close interaction with all business units across the corporationThe principal product marketing manager monitors and evaluates customer understanding, adoption, and usage of cxone solutions to develop marketing programs that improve customer satisfaction and upsell.
Major functions/responsibilities:
Maintain overall responsibility for product marketing, including go to market strategy and planning for assigned product suite(s)
Define product communications strategy to ensure customer understanding and satisfaction
Develop product positioning, messaging, and other marketing and sales assets for assigned product suite(s)
Monitor and analyze customer needs and technology trends
Monitor and communicate competitor activities including pricing, marketing strategies and product direction
Analyze and provide input regarding product, pricing, packaging and promotional strategies
Collaborate across marketing teams to drive demand and increase sales pipeline
Drive key analyst relations activities in order to advance competitive market positioning
Deliver thought-leading content in various media; and provide guidance, direction, and best practices for cxone product representation at industry events and conferences
Work closely with product management colleagues to understand product roadmap, features, and functionality in order to communicate clear and concise use cases for our customers
Work with r&d and product development teams to shape the product vision and prioritize features
Own and drive all marketing-related product launch and software release activities to ensure internal readiness (marketing, sales, services, support) and customer understanding
Develop programs to increase customer awareness, adoption, and usage of cxone products
Define buyer personas, determine market messages, and produce content for each stage of the buyer journey
Create and maintain product toolkit for sales team and internal business units, ensuring the relevance and accuracy of all published materials
Work with sales leadership to develop tools which support corporate sales philosophy and alignment with proven buying processes
Support and strengthen partner and channel relationships, education, and communications
Serve as an cxone brand ambassador; educate and reinforce the correct usage of product naming conventions and brand standards
Work across the organization to drive process improvements, manage bottlenecks, anticipate and proactively manage escalations, determine and quantify business need versus team constraints while ensuring great customer experience
Required education, experience, and specific job related skills
Education requirements:
Bachelor’s degree in business management, marketing or related field or equivalent experience required
Masters of business administration (mba) required
Experience requirement:
10+ years of experience in contact center software product marketing
A career path that demonstrates increasing levels of responsibility and a proven track record of launching and growing leading industry products, services, and/or programs
Ability to prioritize, manage and deliver multiple projects simultaneously
Experience in marketing a saas solutions
Superior written and verbal communications skills and effective presentation capabilities
Ability to work cross functionally with peer group and executive leadership in order to achieve goals
Excellent influencing and consensus-building skills
Experience preferred:
Expertise in positioning, packaging and sales enablement
Experience in contact center market or related industry
About nice cxone: nice cxone makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metricsNice cxone provides the world’s #1 cloud customer experience platform, nice cxone™, combining best-in-class omnichannel routing, workforce optimization, analytics, automation and artificial intelligence on an open cloud foundationNice incontact is a part of nice (nasdaq: nice), the worldwide leading provider of both cloud and on-premises enterprise software solutions.
