Job details
Job type full-time
Full job description
Director of growth marketing/demand generation
Location: san francisco bay area or greater chicago areaWill consider remote for the right candidate.
About naehas
This is an exceptional opportunity to join a privately held, fast-paced, rapidly growing software as a service (saas) martech company based in silicon valleyNaehas is changing the world of data-driven, personalized marketing communications, automating omni-channel marketing for some of the largest consumer brands in the worldOur customers include four of the top six banks and market leaders in the media, communication and insurance industries.
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About this role: *
Naehas is seeking a director of growth marketing to help us accelerate our growth and spearhead our acquisition and account based marketing programsIn this role you will be responsible for building and mentoring the demand generation team that drives pipeline and ultimately new customer acquisition by directing all acquisition strategies and tacticsThe ideal candidate is data-driven, strategic, creative and energized by the goal of helping grow naehas.
This role will collaborate closely with the sales team and other cross-functional partners and reports to the vp of marketing.
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Responsibilities: *
Own and lead our abm and new customer acquisition strategy across all channels, focusing on scaling new customer acquisition
Build and execute cross-channel programs that include email, organic & paid search, content, display, events and more
Define attribution models and measure key metrics to report across all programs and campaigns, identifying opportunities to optimize cac and enhance performance
Serve as the main cross-functional stakeholder for all things growth, communicating priorities, learnings, and opportunities to all departments
Support content production and planning by providing a constant feedback loop on performance and collaborating on new ideas to iterate and test messaging
Partner closely with vp of marketing and finance teams to inform budget planning against business forecast goals as well as identify additional opportunities for revenue growth across the business
Build, lead and mentor an internal marketing team and manage external agency relationships
Qualifications:
Bachelor’s degree and 5+ years of experience managing and overseeing demand generation functions for b2b saas companies
Deep understanding of target account/account based marketing strategies and tactics
A highly analytical and data-driven mindset with a proven track record of leveraging data and research to drive decisions
Strong project management skills; you are able to translate data and trends into actionable insights and work with cross-functional teams to execute against them
A leader who is not only creative and strategic but also willing to be hands-on
Experience with core marketing technology solutions, including hubspot and salesforce.com.
Entrepreneurial in spirit (experience in start-up environments preferred)
Job type: full-time
Work location: multiple locations
