Job details
Job type full-time
Full job description
Job type: full time job open date: monday, october 4, 2021
Organizational description: founded in 1994, the mission of the national latina institute for reproductive justice (latina institute) is to build latina power to guarantee the fundamental human right to reproductive health, dignity, and justiceWe elevate latina leaders, mobilize our families and communities, transform the cultural narrative, and catalyze policy change.
Position description: the national latina institute for reproductive justice (latina institute) is seeking a social media manager to maintain and grow latina institute’s social media networksThe social media manager will manage the day-to-day social media operations from content ideation to creation to execution and develop a social media strategy to educate and engage our audience on reproductive justice issuesThe social media manager will report to the digital engagement director in the communications department.
The social media manager is a digitally savvy strategist who understands the language of the internet and can grasp the complex and interrelated dynamics of reproductive justice work and distill those concepts into social media contentCandidates should be detail-oriented, proactive, and possess excellent project planning and managing skills while working in a cross-team collaborative environmentCandidates must have prior experience in social media and a knowledge of reproductive justice.
Responsibilities include:
Develop and implement the organization’s overall social media strategy
Develop latina institute’s brand voice and tone on social media channels
Lead editorial process for daily social media content and campaigns
Develop weekly content that is informative, appealing, and on-brand
Oversee live content creation and amplification in high leverage moments (i.eLive tweeting, rallies)
Create, curate, and manage all published content across all social media platforms
Provide guidance on social media strategy to our state teams in florida, new york, texas, and virginia
Work closely with department leads to develop and execute campaign and/or program-specific social media strategy and plans
Provide community management on social media platforms
Utilize social media platforms to maximize digital list building
Conceptualize and design graphics for social media
Create weekly social metric reports and perform analysis on the performance of posts, audience growth and engagement
Track and measure the success of social media campaigns, and optimize content and drive social strategy based on its performance
Utilize social listening tools to deepen engagement with audience
Analyze and use metrics to create strategies to improve them to reach new audiences, attract them to our work, and convert them into supporters (volunteers, donors)
Stay up to date with latest social media best practices and technologies
Qualifications required:
Demonstrated commitment to reproductive justice, immigrant women’s rights, latinx civil rights, social and racial justice.
At least 2 years with social media management experience including running social media for a nonprofit or electoral campaign
Applicable experience and understanding of marketing, grassroots organizing, and supporter engagement
Familiarity with latest technologies and best practices in the field
Mastery of social media platforms, including but not limited to facebook, twitter, instagram, and youtube, as well as social media management platforms, like and sprout social or agorapulse — and its features
Experience developing and successfully running paid social digital programs
Experience working across departments or teams within an organization
Must have experience growing social media audiences and increasing engagement amongst audience, and proven experience capturing and tracking analytics, and using them to shape strategy
Experience developing and successfully running paid social digital programs
Independent and strong leader that is able to drive project and programs to completion in a fast-paced environment
Excellent writing and communication skills.
Must demonstrate experience writing for the web and social media
Results-focused and organized
Ability to work outside of traditional hours as the need arisesThis is not an ideal position for someone who seeks a 9a-5p job.
Entrepreneurial mindset, with strong problem-solving and creative thinking skills.
Bilingual (spanish and english) preferred
Salary & benefits: $65,000-$75,000 and will be commensurate based on experienceOur comprehensive package of benefits includes:
Medical, dental, and vision plans
Vacation, personal, and sick time
Retirement plan, including employer match
Paid parental leave
$750 towards professional development
Location: remote
Benefits: the latina institute offers excellent benefits, including health/vision/dental insurance, 401(k) benefits, vacation and sick leave.
Application procedure: please send your resume and cover letter via e-mail to humanresources@latinainstitute.orgPlease include in the subject line: applicant – social media manager
The national latina institute for reproductive health is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staffWe do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth or related medical conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by lawWomen, people of color, including bilingual and bicultural individuals, lgbtq persons, and people with disabilities are encouraged to apply.
Location: remote/anywhere
