Job details
Job type full-time
Full job description
Encoura/nrccua is an educational data science and research organization serving over 2,000 member institutions comprised of public and private four-year colleges and universities across the nationFor nearly 50 years, encoura/nrccua has been a leading provider of data, technology, and programs serving students, high school educators, four-year colleges and universitiesThese solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careersWith the launch of encoura® data lab in 2017 and the addition of eduventures® research, the company now combines data science, advanced analytics, research, predictive modeling and omni-channel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success.
Primary role and responsibilities
Technical and strategic digital marketing liaison between the digital operations team and the digital sales team
The in-house digital marketing campaign measurement and analytics expert, providing our clients with top-notch expertise and guidance on effectively tracking and optimizing for campaign performance
Responsible for understanding each individual client’s campaign goals (maximize leads, web traffic, return visits, etc.) and properly setting expectations and helping to define the digital strategy to achieve those campaign goals
Clearly explain campaign performance to clients with varying levels of digital marketing experience
Skills and qualifications
Five or more years of direct, full-time experience in digital marketing
Strong understanding of key digital marketing solutions (search marketing, retargeting, location-based mobile (geo-fencing), 1st party data marketing, etc.)
Familiarity and experience with google, yahoo, facebook, snapchat, tiktok, and linkedin ad platforms
Fundamental understanding of all aspects of google analytics
Ability to effectively interact on a daily basis with digital sales team at nrccua, and multiple higher education clients to ensure campaign success from campaign start to finish (implementation, optimization, reporting)
Strong problem-solving and communications skills
Strong customer service skills
Excellent verbal and written communication skills
Additional details
Ensure that the client is optimally set-up to track campaign results and the results are in line with co-established campaign goals (access to gtm and ga, pages are tagged, tags are firing, etc.)
Ensure that all campaign assets (creative, urls, ad copy, paid search details, tags) are approved and double-checked prior to campaign being trafficked for implementation
Day-to-day management of a portfolio of top client’s digital marketing campaigns
Monitor campaign performance and provide the client with bi-weekly reporting and optimization recommendations.
Identify opportunities for client to introduce additional strategies to the plan to better achieve their goals (i.eAdding retargeting keywords to drive larger share of market)
Meet with clients in a team environment to review results and make recommendations based on trends
What sets us apart
Mission driven culture
Comprehensive health and benefits package
401k company match that vests immediately upon participation
Paid holidays and a generous pto policy
Paid parental leave
Encoura/nrccua is an equal employment opportunity (eeo) employerIt is the policy of the company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic informationAll applicants must be eligible to work in the u.s.
Encoura/nrccua endeavors to make reasonable accommodations to applicants with disabilities and disabled veterans pursuant to applicable federal and state lawIf you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the talent team.
To review our privacy policy, please click this link: https://encoura.org/privacy-policy/
Job type: full-time
Work location: multiple locations
