Job details
Job type full-time
Full job description
Encoura/nrccua is an educational data science and research organization serving over 2,000 member institutions comprised of public and private four-year colleges and universities across the nationFor nearly 50 years, encoura/nrccua has been a leading provider of data, technology, and programs serving students, high school educators, four-year colleges and universitiesThese solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careersWith the launch of encoura® data lab in 2017 and the addition of eduventures® research, the company now combines data science, advanced analytics, research, predictive modeling and omni-channel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success.
Primary role and responsibilities
Implementing and managing paid search campaigns on google ads & bing ads
Monitor and optimize paid search campaigns including keyword development, bid and budget management, targeting adjustments, and ad copy creation.
Report on campaign performance and provide detailed insights.
Delve into google analytics and client data, along with the data operations team, to create data-driven insights and recommendations for clients and campaigns
Skills and qualifications
Five or more years of direct, full-time experience in digital marketing
Strong understanding of key digital marketing solutions (search marketing, retargeting, location-based mobile (geo-fencing), 1st party data marketing, etc.)
Familiarity and experience with google, yahoo, facebook, snapchat, tiktok, and linkedin ad platforms
Working knowledge of html, css, and javascript codes
Fundamental understanding of all aspects of google analytics
Ability to effectively interact on a daily basis with digital sales team at nrccua, and multiple higher education clients to ensure campaign success from campaign start to finish (implementation, optimization, reporting)
Previous touchpoints with google analytics, google tag manager, digital metrics, and reporting software such as ninjacat
An ability to manage multiple projects with tight deadlines
Strong problem-solving and communications skills
Strong writing skills
Additional details
Manage paid search campaigns for multiple clients.
Self-motivated and driven with the ability to execute as part of a multi-functional team
Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks.
Engage in all facets of clients’ sem campaigns, including initial planning, implementation, monitoring, optimization, pacing, analysis, and reporting.
Collaborate with the digital marketing team to integrate paid search into overarching recommendations within holistic media plans.
Execute campaign launches: keyword and ad copy creation, analytics, and tracking implementation.
Daily campaign management: monitoring campaign performance against client goals, including but not limited to search terms reports, negative keyword lists, keyword quality score audits (landing page experience, ad copy relevancy, estimated ctr).bid management: implement bid strategies and optimization efforts at the campaign, ad group, and keyword levels.
Identify and recommend opportunities in related channels & advertising platforms (facebook, instagram, youtube)develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals.
Must be able to minimize cpc by increasing the quality index.
Analyze data to develop actionable insights that can be measured and reported.
Develop performance metrics to provide recommendations and continually revise campaign strategy and offer proactive budget recommendations to prospective and existing customers.
Ensure that sem campaigns satisfy clients’ goalsStrong time management and project management skills with attention to detail and focus on the quality of results.
Stay abreast of sem industry trends and platform updates and communicate details with campaign managers and internal teams.
Ability to learn new technologies quickly and understand how to automate certain processes related to campaign management.
What sets us apart:
Mission driven culture
Comprehensive health and benefits package
401k company match that vests immediately upon participation
Paid holidays and a generous pto policy
Paid parental leave
Encoura/nrccua is an equal employment opportunity (eeo) employerIt is the policy of the company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic informationAll applicants must be eligible to work in the u.s.
Encoura/nrccua endeavors to make reasonable accommodations to applicants with disabilities and disabled veterans pursuant to applicable federal and state lawIf you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the talent team.
To review our privacy policy, please click this link: https://encoura.org/privacy-policy/
Job type: full-time
Work location: multiple locations
