Job details
Job type full-time
Full job description
Act® | nrccua® is an educational data science and research organization serving over 2,000 member institutions comprised of public and private four-year colleges and universities across the nationFor nearly 50 years, nrccua has been a leading provider of data, technology, and programs serving students, high school educators, four-year colleges and universitiesThese solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careersWith the launch of encoura in 2017 and the addition of eduventures® research, the company now combines data science, advanced analytics, research, predictive modeling and omni-channel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success.
We are looking for a website administrator to manage our company web presenceThis ideal candidate is driven by our mission to encourage institutions to make more informed decisions that optimize fit and create the highest probability of successThis position will report to the vice president of marketing and work closely with the larger marketing team to develop, maintain, and optimize our company websites.
Responsibilities include
Maintain and grow company website presence to educate prospects, increase conversions, and improve customer experience.
Implement and optimize new and existing seo programs.
Work with product marketing to ensures websites are up to date with new product offerings, new site functionality, and updated, relevant content.
Works with stakeholders to do intake on web page/site needs, objectives and translates needs to page/site strategy and execution plan.
Develop and launch web and landing pages, working closely with creative manager and other members of the marketing team.
Provide recommendations for seo coding, structure, content, social and linking best practices.
Design website experiments and manage a/b testing to maximize conversions
Initiate web projects that help meet business objectives.
Measure, evaluate and report on all aspects of web and program performance
About you
Bachelor`s degree and at least five years of relevant experience; or a combination of education and relevant experience.
Minimum 3+ years of experience in web project management (wordpress highly preferred), seo, and google analytics
Experience with html, css, javascript, and a/b testing
Experience using behavioral data tools like heatmaps, click maps, user testing and online surveys to drive test ideas and share findings.
Experience with mobile/response design
Experience from a high-tech saas company or digital marketing company is a plus
Experience working with marketo and salesforce is a plus
Ability to execute multiple projects simultaneously and complete projects with tight deadlines
Ability to think creatively while making decisions based on data
Motivated self-starter who thrives in fast-paced marketing environments
Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
Excellent communication skills, including writing, presenting, and ability to work well cross-functionally
Perks
Competitive compensation
Mission driven culture
Comprehensive health and benefits package
401k company match that vests immediately upon participation
Paid holidays and a generous pto policy
Paid parental leave
Act® | nrccua® is an equal employment opportunity (eeo) employerIt is the policy of the company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic informationAll applicants must be eligible to work in the u.s.
Act® | nrccua® endeavors to make reasonable accommodations to applicants with disabilities and disabled veterans pursuant to applicable federal and state lawIf you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the talent team.
To review our privacy policy, please click this link: https://encoura.org/privacy-policy/
Job type: full-time
Work location: multiple locations
