If you’re passionate about becoming a nationwide associate and believe you have the potential to be something great, let’s talk.
Compensation grade: g3
Salesforce, cloud marketing or pardot highly preferredOpen to remote candidates.
Strategize and manage acquisition and persistency marketing campaigns, including measurement and tracking to key business metrics
Define and implement measurable kpis for marketing campaigns with marketing and business teams, iterating and optimizing on an ongoing basis
Partner closely with product marketing, marketing execution and marketing operations teams to ensure proper messaging, timing, and execution of one-off and ongoing campaigns.
Understand different nationwide audiences at scale, be able to make common sense segmentations, and run iterative tests
Customize storytelling to internal audiences to scale personalized marketing technology and digital marketing tactics for product marketing teams
Execute and analyze a/b test plans to improve engagement performance and conversion rates
Collaborate with cross-functional teams to develop new tactics for each stage of the customer journey
Measure tests, document and socialize findings, and develop next steps toward bigger wins
Job description summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? if you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologiesYou will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviorsWe`ll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.
Job description
Key responsibilities:
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the businessSynthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feelDevelops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting relationships : reports to manager/director/avpThis is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.
Typical skills and experiences:
Education : bachelor’s degree in marketing, business administration or related field preferredMaster’s degree is a plus.
License/certification/designation : technical financial services designations such as finra, cpcu, clu, chfc, flmi considered a plusAdditional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the time period designated by the business unitAdditional licenses/registrations may be required when new products and services are implementedIf an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience : typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, abilities and skills : in-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customersKnowledge of project leadership concepts and methodologiesPossesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationshipsAbility to lead and prioritize projectsAbility to function independently or in a team environment with limited supervisionDemonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communicationsSkilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and hr business partner.
Values : regularly and consistently demonstrates nationwide values.
Job conditions:
Overtime eligibility : not eligible (exempt)
Working conditions : normal office environmentAbility to work extended and/or non standard hours based on project loadTravel as required.
Ada : the above statements cover what are generally believed to the principal and essential functions of the jobSpecific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
