Job details
Job type full-time
Full job description
Job summary
Reporting to the evp of marketing, this product marketer is responsible defining the global go-to-market strategy and execution for naviga’s content monetization platform offerings for our customers in media and publishing that include the world’s leading brandsThis is a highly visible role and presents the opportunity to be the business driver of a large, fast growing, and strategic business at naviga.
Specifically, this person will help create and execute against full lifecycle cloud gtm programs that include bookings, pipeline, and retention managementThis leader will develop compelling and inventive programs backed by great and differentiated content, messaging, enablement and campaign strategy – and will lead successful execution through our global marketing, sales, and services organizations.
Essential duties & responsibilities
Own the gtm strategy, field readiness and business results of a specific business unit in the naviga content monetization platform, including representation of strategy and business performance to the senior executive team.
Develop customer-facing sales and marketing collateral that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.
Own all facets of product launch, from strategy, pricing & packaging and marketing collateral.
Develop accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels
Develop and execute gtm programs that drive growth for naviga in the enterprise, including strategies for upselling, cross-selling, migration and penetration
Drive technology thought leadership initiatives in conjunction with internal marketing, pr, content marketing, social, and field teams to win c-team and practitioner mindshareCollaborate with product management teams to influence the product roadmap.
Drive gtm marketing programs with content marketing, public relations, events, demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
Guide and manage marketing budget allocation and decisions in coordination with demand gen & campaign marketing.
Requirements
Education: bachelor’s degree required; engineering degree preferredMba is preferred but not required.
Minimum qualifications: minimum of five to seven years relevant product marketing experiencePlus, a minimum of 5 years of experience in b2b software, saas, or technology company, with proven ability to deliver consistently strong measurable results
Skills/knowledge:
Knowledge and expertise in digital marketing, data management platform, advertising, commerce, web content management, content-as-a-service, customer data platform, application development or ai/ml technology
Proven track record of successfully selling and marketing enterprise platform technologies to office of cio/cto/cmo as pre-sales or product marketer.
Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results
Large brand gtm, messaging and sales enablement experience
Demonstrated experience taking complex solutions and messages to market
Successful experience with retention marketing / driving active use after the sale
Proven experience communicating and presenting data to stakeholders and senior executives
Be a results-oriented self-starter with a bias for action
Disclaimer: this job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and dutiesResponsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description and other duties, as assigned, might be required.
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