Job summary:
The director, marketing strategy is responsible for setting and leading our performance marketing strategy across netrush`s client-facing marketing and creative servicesThis position will be responsible for driving strategy and creating playbooks for brands that drive sustainable, profitable growth for leading consumer brands, with an emphasis on (but not limited to) the amazon marketplaceThis individual will lead efforts in crafting strategic brand-level marketing and content frameworks, planning budgets, and advising clients.
This is a senior role that is responsible for the overall growth strategy within the performance marketing business unit, and an integral role in successfully growing netrush and its advertising solutions for our brand partners and clients.
Success will be measured by the following:
Sustained, profitable growth for netrush and our clients, exceeding expectations and kpi targets against:
Topline sales
New to brand/consumer acquisition
Clv
Solid, enduring new brand partnerships as measured by:
Retention
Nps
Client sentiment surveys/interviews
Aiding in the development of new partnerships, bridging the gap between the sales and execution teams for performance marketing clients:
Developing and delivering compelling business proposal plans whose narratives resonate with the needs and aspirations of our prospective clients
Join conversations and strategic planning in the late funnel to play a critical role in closing high-value deals
Successfully facilitating new brand onboarding into netrush in conjunction with the account management team
Key responsibilities:
Develop strategic vision for our top brand partners and performance marketing clients, including performance marketing campaigns and content strategy.
Own strategic playbooks that align to brand growth aspirations and vision to maximize sales across all consumer touchpoints, on- an off-amazon
Design and develop brand plans and strategies informed by industry, category, brand vision/priorities, and marketplace opportunities
Work directly with product teams to optimize our performance marketing product roadmap, its integration into our partners’ lifecycle, and ongoing solutions to meet partner satisfaction requirements and demand
Model, size and prioritize product and strategic initiative programs to maximize revenue and roi
Consult directly with our performance marketing team to ensure plans are executed to maximize results
Develop quarterly marketing plans in consideration of sku-level budget priorities, strategic outcomes, and key objectives.
Lead communication efforts with clients and partners on behalf of the performance marketing team
Develop strong, trusting relationships with clients and partners, providing leadership and support throughout the strategy, ideation, and execution process.
Work in tandem with brand managers to define needs partners
Proactively keep aligned with clients’ omnichannel marketing and media plans, and provide strategic solutions including rich media, site optimization, promotional strategy, mobile, social, viral, and more
Skills and qualifications:
Bs/ms degree in marketing, business administration, or a related field
10+ years of experience in digital marketing, strategic planning, account management, analytics, creative agencies, or similar
Omni-channel commerce experience, including growth strategies on amazon, walmart, and commerce platforms like shopify, magento, and other d2c platforms
A strong rolodex within the digital marketing space — you’re well connected and respected in the community
Deep experience with content development and strategy at the agency level
Curious, with strong research skills
Expertise with marketing analytics, deriving key insights from data to inform strategic decision-making
Advanced communication and interpersonal skills
Proven working experience in project management
Excellent command of the english language
Ability to communicate effectively with various levels, departments, and partners
Ability to multi-task in a fast-paced environment and act with a sense of urgency
P&l management a plus
Other requirements:
Reliable internet connection
An atmosphere that is appropriate for virtual/phone meetings
An environment that minimizes distractions
Remote employees must live within 100 miles of a major airport
Compensation and benefits:
Competitive salary plus bonus structure
Health, dental, vision, and life insurance benefits
Unlimited pto and paid holidays
Dependent care fsa
Access to full suite of mental health wellness tools for you and your family
401(k) retirement plan with traditional and roth options
Udemy for business subscription
Access to employee store
Open and collaborative work environment
Remote work option
**applicants must successfully pass a background check prior to the first day of employment**
